SEO MOOC & Tutorial

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Welcome to our SEO MOOC: SEO in Plain English! This is our basic introduction to the exciting and rewarding endeavor called Search Engine Optimization. In lay terms this is all about getting your company to the top of Google’s free listings.

Free advertising on Google! How cool is that?

Use the class materials below to help you learn the basics of SEO. If you have questions or technical issues, please contact us by email. If you are interested in paid training or are already a paid student, feel free to call us at 800-298-4065.

Note: Register to get the SEO TOOLBOOK – with hundreds of FREE SEO Tools!

CLASS #1: SEO IN PLAIN ENGLISH

  • Class Materials:
    • Video: click here to watch or re-watch the class video and use the instructor links.
  • Worksheets:
    • Big Picture Worksheet, click on the following links: Word | PDF
    • Goals > Business Value Proposition, click on the following links: Word | PDF
  • Quizzes:
    • Knowledge Quiz – click here to test your knowledge of ‘SEO in Plain English.’
    • Action Quiz – click here to rate your implementation of ‘SEO in Plain English.’

CLASS #2: KEYWORDS: IDENTIFYING THE BEST KEYWORDS

  • Class Materials:
    • Video: click here, to watch or re-watch the class video and use the instructor links.
  • Worksheets:
    • Keywords > Keywords Brainstorm, click on the following links: Word | PDF
  • Quizzes:
    • Knowledge Quiz – click here to test your knowledge of ‘Identifying the Best Keywords.’
    • Action Quiz – click here to rate your implementation of ‘Identifying the Best Keywords.’

CLASS #3: ON PAGE SEO: UNDERSTANDING PAGE TAGS

  • Class Materials:
    • Video: click here, to watch or re-watch the class video and use the instructor links.
  • Worksheets:
    • Page Tag worksheet, click on the following links: Word | PDF
  • Quizzes:
    • Knowledge Quiz – click here to test your knowledge of ‘Learning to Speak Google.’
    • Action Quiz – click here to rate your implementation of ‘Identifying the Best Keywords.’

CLASS #4: OFF PAGE SEO: UNDERSTANDING LINKS AND SOCIAL MENTIONS

  • Class Materials:
    • Video: click here, to watch or re-watch the class video and use the instructor links.
  • Worksheets:
    • Links > Link Building worksheets: Word | PDF
  • Quizzes:
    • Knowledge Quiz – click here to test your knowledge of ‘Understanding Links and Social Mentions.’
    • Action Quiz – click here to rate your implementation of ‘Understanding Links and Social Mentions.’

CLASS #5: LANDINGS AND METRICS: MEASURING SUCCESS

    • Class Materials:
      • Video: click here, to watch or re-watch the class video and use the instructor links.
    • Worksheets:
      • Metrics > Google Analytics: Word | PDF
    • Quizzes:
      • Knowledge Quiz – click here to test your knowledge of ‘Landings and Metrics.’
      • Action Quiz – click here to rate your implementation of ‘Landings and Metrics.’

NEVER STOP LEARNING!