Master AI (Artificial Intelligence) and Marketing!
AI and Marketing is a practical, beginner-friendly guide written specifically for marketers who want clarity, not jargon. It doesn’t treat AI like magic. It treats it like what it really is: a tool—one that can help you build your brand, sell more stuff, and work smarter instead of harder. Rather than drowning you in theory, this book gives you a framework for thinking about AI and a task-based approach for using it in real marketing work.
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LEARN MORE ABOUT AI AND MARKETING –
2026 Updated Edition: AI and Marketing
- The Basics of AI and marketing: a Conceptual Framework
- A task-based approach that makes marketing easier, better, and faster
- Case studies and explanations of how to use ChatGPT
- Appendix of the best AI tools for marketing available today
AI is everywhere. The hype is deafening. The fear is real
But most marketers want to answer a simple question:
How do I actually use AI to do my job better—without becoming a data scientist or losing my mind?
This guide is the answer.
AI and Marketing is a practical, beginner-friendly guide written specifically for marketers who want clarity, not jargon. It doesn’t treat AI like magic. It treats it like what it really is: a tool—one that can help you build your brand, sell more stuff, and work smarter instead of harder.
Rather than drowning you in theory, this book gives you a framework for thinking about AI and a task-based approach for using it in real marketing work.
You’ll learn how to:
- Think of AI as a virtual assistant you supervise—not a replacement for human judgment
- Break marketing into tasks and subtasks that AI can actually help with
- Use tools like ChatGPT, Gemini, and Copilot without technical expertise
- Apply AI to real marketing problems through clear case studies
- Analyze data, brainstorm content, and improve campaigns faster
- Use AI as a tutor for complex platforms like Google Ads, GA4, and Meta Ads
- Understand how AI is reshaping search, social media, and the customer journey
The book includes hands-on case studies in:
- Market research
- Content marketing
- Data analysis
And it finishes with a practical appendix of the most useful AI tools for marketers—so you can pick the right tool for the job without endless trial and error.
If you’re a marketer who wants a sane, structured way to understand AI—and start using it immediately—this book is your driver’s manual.
No hype. No doom. Just practical marketing, upgraded for the AI era.
~ Jason McDonald, Author
~ Publication Date: 2026
