SEO & Google Analytics

Off Page SEO & Link Building – Session #5 of our SEO MOOC / Tutorial

Once you are at the top of Google for a target keyword query, and once you get the click from Google to your website – what happens? That’s called a landing on a landing page. To use our job search vs. SEO analogy:you’ve got the job interview. Your objective is to ‘close the sale,’ and move that customer to the next step: a registration or a purchase (on the Web) vs. ‘get hired’ (in a job search). In addition, you want to be a smart SEO just like a smart job searcher – you want to measure your performance over time. That’s where Google Analytics comes in. Let’s get started!

Video

Instructor Links

Here are the links Jason uses during this video tutorial.

• LANDING PAGES
  • CRM Software and Zoho CRM (Landing Page)
  • Motorcycle Insurance and Motorcycle Insurance @ Progressive.com (Landing Page)
  • sf medical malpractice attorney and Walkup Law’s Medical Malpractice Page (Landing Page)
• RANK ON GOOGLE
  • Sitemap Doc’s Rank Checker Tool
  • Rank Checker
    
  • Rank Checker: How to Use SEO Book’s Rank Checker
• GOOGLE ANALYTICS
  • Google Analytics Set Up
    • Get Started with Analytics
    • How to Set up the Tracking Code
  • LANDING PAGES
    • Improve the Performance of Your Landing Pages

  • KEYWORDS IN GOOGLE ANALYTICS
    • Google Analytics Tutorial – Understanding SEO Keywords in Google Analytics

    • Search Overview (‘organic’ keywords).
    • Google Webmaster Tools

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• FREE Quizzes:
  • Knowledge Quiz – click here to test your knowledge of SEO Page Tags
  • Action Quiz – click here to test how effectively you (and your team) are implementing SEO on a daily basis.