SEO & Google Analytics

Off Page SEO & Link Building – Session #5 of our SEO MOOC / Tutorial

Once you are at the top of Google for a target keyword query, and once you get the click from Google to your website – what happens? That’s called a landing on a landing page. To use our job search vs. SEO analogy:you’ve got the job interview. Your objective is to ‘close the sale,’ and move that customer to the next step: a registration or a purchase (on the Web) vs. ‘get hired’ (in a job search). In addition, you want to be a smart SEO just like a smart job searcher – you want to measure your performance over time. That’s where Google Analytics comes in. Let’s get started!


Instructor Links

Here are the links Jason uses during this video tutorial.

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