Introduction to SEO

SEO in Plain English – Session #1 of our SEO MOOC / Tutorial

SEO or “Search Engine Optimization” is the art and science of getting your company, product or service to the top of Google or Bing. SEO seems difficult and confusing, but a simple analogy can make SEO easy-to-understand. SEO is like getting a job. You need defined goals, a great resume, excellent references, and a strong interview. In SEO terms, you need defined goals such as a sale or sales lead, a great website, excellent inbound links and social mentions, and a strong landing experience. Let’s get started!


Instructor Links

Here are the links Jason uses during this video tutorial.

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  • FREE Quizzes:
    • Knowledge Quiz – click here to test your knowledge of SEO basics.
    • Action Quiz – click here to test how effectively you (and your team) are implementing SEO on a daily basis.