People often ask, ‘Is there any help or support for social media marketing?’ Specifically, they often have an issue (such as “Instagram Reels – how to set them up,” or “What is the unsubscribed trailer on YouTube?,” that is a specific question or pain point, and they want to “find the answer.” Most of the time it’s a “how to” question as in “How to set up the unsubscribed trailer on YouTube?” Here are my tips on how to find help for your social media marketing efforts. Continue reading
People often ask, ‘How do I generate blog post ideas?’ As a writer, I – too – live in fear of writer’s block. The blank page. The blinking cursor. The empty whiteness, the vacuum of blog nothingness. It’s like a Stephen King novel for a blogger. But don’t be terrified. Here’s one easy tip – use ‘Google Related Searches.’ Let’s investigate. Continue reading
Certain keywords are “restricted” on Google Ads, which means either that they are completely banned (meaning you can’t run ads against them), or that you have to be approved, get a license, etc. Google is not transparent about which words are on the list and what the restrictions mean. Continue reading
People often ask, ‘What is an influencer?’ or ‘What is influencer marketing’ especially on Instagram, YouTube, and Tiktok? Well, this question gets me a little ticked off because what you read on the blogosphere isn’t exactly what is going on in “real life.” Let’s investigate. Continue reading
People often ask, ‘How do you find trending hashtags on Twitter?’ Well, there are three parts to this question. First, what’s a hashtag (and how do they work)? Second, how do you identify hashtags that are relevant to your business? And, third, how do you find ‘trending hashtags on Twitter?’ Let’s investigate. Continue reading
Master Social Media Marketing at Stanford Continuing Studies – Fall 2020!
Social media marketing is hard work. First, you have to have a “conceptual framework” about what social media “marketing” really is. (Hint: it’s a party and you’re the party planner). Then, you have to have a content marketing strategy. And finally you have to have both strategic and technical knowledge of Facebook, Instagram, Twitter, YouTube, LinkedIn and even TikTok. It’s enough to make a modern marketer pull his or her hair out (and make a viral TikTok video about how hard it is to do marketing in this new, digital marketing). Continue reading
Master SEO at Stanford Continuing Studies – Fall 2020!
SEO is hard work. There are your keywords. There’s your On Page SEO. There’s your Off Page SEO. Then there’s actually “doing it,” that is putting virtual pen to virtual paper and creating a step-by-step action plan for your SEO project. Continue reading
TikTok is the new, new kid on the block! It’s exciting for social media marketing… way more exciting than Snapchat ever was. Why? Continue reading
On Page SEO, of course, is the art and science of optimizing not just an individual web page but an entire website for SEO. It’s about being “Google friendly.” In this post, I’ll assume you have a good handle on your keyword targets and you’ve created a structured Keyword Worksheet, so that you know which keywords match which pages, starting with your homepage. We can use the HealthyPaws website at https://www.healthypawspetinsurance.com/ as a simple example of a well-optimized website. Continue reading