Our Summer 2021 online training in SMM (Social Media Marketing) is now available for registration via Stanford Continuing Studies. Continue reading
Our Summer 2021 online training in SEO (Search Engine Optimization) is now available for registration via Stanford Continuing Studies. Continue reading
How fast is your website? Such a simple question, yet such a complicated answer. We all know that “speed” matters – both in SEO (Google rewards fast sites and penalizes slow sites), but also in Google Ads and social media marketing. If your website does not load fast… then users (and Google) will abandon it. Fortunately, there are some free tools to measure how fast your website is. Unfortunately, they are not easy-to-use nor coherent. Let’s investigate!
Google, in its infinite wisdom, is forcing us all into ‘responsive search ads.’ In this new format for Google Ads, you create multiple headlines and multiple descriptions. Then, Google mixes and matches these “on the fly” as users search, creating more and more powerful performance. What could go possibly wrong? Let’s investigate. Continue reading
Ranking at the top of Google results from a series of factors, often called the “Algorithm.” One of the factors is the simplest: getting your site “in” the Google indexed. But how do you know if Google even knows your website exists? How do you know if your website is being indexed? And, if not, how can you get it into the index? Let’s investigate.
SEO (Search Engine Optimization) is the art and science of getting a company, product, or service to the top of Google. Yes, there are other search engines such as Bing, DuckDuckGo, and even Yahoo (RIP), as well as other search engines like VRBO, AirBnB, Amazon, or Yelp. But in practice SEO is 99% about Google. It’s about when your customer searches for “such and such,” then your “such and such” ranks at or ner the top. Continue reading
Twitter is horrible. Twitter is wonderful. Twitter can be insanely terrible and a huge waste of your marketing efforts. Or, if you know how and you focus on the niches, you can see and find many great opportunities for laser-focused marketing on Twitter. Here are some tips, secrets, and other technical features to make Twitter your marketing go-to. Continue reading