How fast is your website? Such a simple question, yet such a complicated answer. We all know that “speed” matters – both in SEO (Google rewards fast sites and penalizes slow sites), but also in Google Ads and social media marketing. If your website does not load fast… then users (and Google) will abandon it. Fortunately, there are some free tools to measure how fast your website is. Unfortunately, they are not easy-to-use nor coherent. Let’s investigate!
Amazon is the #1 product marketplace and search engine. If you sell a product, you can’t avoid Amazon. But how do you know what’s trending on Amazon? What are tricks, tips, and hacks to learn what’s selling and what’s not? Let’s investigate.
Google, in its infinite wisdom, is forcing us all into ‘responsive search ads.’ In this new format for Google Ads, you create multiple headlines and multiple descriptions. Then, Google mixes and matches these “on the fly” as users search, creating more and more powerful performance. What could go possibly wrong? Let’s investigate. Continue reading
Ranking at the top of Google results from a series of factors, often called the “Algorithm.” One of the factors is the simplest: getting your site “in” the Google indexed. But how do you know if Google even knows your website exists? How do you know if your website is being indexed? And, if not, how can you get it into the index? Let’s investigate.
SEO (Search Engine Optimization) is the art and science of getting a company, product, or service to the top of Google. Yes, there are other search engines such as Bing, DuckDuckGo, and even Yahoo (RIP), as well as other search engines like VRBO, AirBnB, Amazon, or Yelp. But in practice SEO is 99% about Google. It’s about when your customer searches for “such and such,” then your “such and such” ranks at or ner the top. Continue reading
My online social media marketing class at Stanford Continuing Studies is fast approaching. Each week has 2.5 hours of LIVE video taught via Zoom. If you can make it live, awesome! If not, you can catch it in video as all sessions are recorded. Continue reading
The Spring 2021 online class on SEO (Search Engine Optimization) is fast approaching. All classes are taught via live ZOOM and are recorded. So if you can’t make it live, you can watch it in video. I also offer live one-on-one “office hour” appointments on an as needed basis. Continue reading
Twitter is horrible. Twitter is wonderful. Twitter can be insanely terrible and a huge waste of your marketing efforts. Or, if you know how and you focus on the niches, you can see and find many great opportunities for laser-focused marketing on Twitter. Here are some tips, secrets, and other technical features to make Twitter your marketing go-to. Continue reading
San Jose, California – February 23, 2021. The JM Internet Group, a leader in books and online learning on Google Ads (AdWords), Social Media Marketing, and SEO (Search Engine Optimization), is excited to announce its 2021 update to its list of the best books on Social Media Marketing. The list of books helps marketers who want to maximize their organic and advertising efforts on social media networks to understand the secrets, tips, and tricks to generate buzz. Continue reading
San Jose, California – February 23, 2021. The JM Internet Group, a leader in books and online learning on Google Ads (AdWords), Social Media Marketing, and SEO (Search Engine Optimization), is proud to announce its 2021 update to its list of the best books on Google Ads (formerly known as AdWords). The list of books helps marketers who want to maximize their organic and advertising efforts on Google Ads including both the search and the display networks. Continue reading