Author Archives: Jason McDonald

Jason McDonald

About Jason McDonald

Jason McDonald is a top-rated San Francisco SEO Consultant. His consulting services include search engine optimization consulting, social media marketing consulting, and Google AdWords consulting. Jason's motto as a consultant is that he doesn't do SEO 'for you' but rather he does SEO 'with you.' That goes as well for his social media marketing consultant activities and Google AdWords consultant services. Besides serving clients in the San Francisco Bay Area, Jason consults with clients in Silicon Valley (San Jose), Oakland and other cities throughout the Bay Area. Beyond the Bay Area, Jason is available as an SEO consultant, Social Media Consultant, and as an expert witness in litigation involving social media marketing, search engine optimization and pay-per-click advertising.

Serious Humor: Digital Marketing Made Easy and Fun – 29 October 2019


SERIOUS HUMOR: Digital Marketing Made Easy and Fun
Trends | Tips | To-Dos
29 October 2019

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TRENDS: WHAT ARE THE COOL MARKETERS TALKING ABOUT? #CoolKids

Content Marketing, Meet AI; AI, meet Content Content Marketing –

If you haven’t heard yet, AI (‘Artificial Intelligence‘) for marketing is a thing. A big thing. A thing that’s coming to an Alexa, Siri, or Google Device near you. A thing that’s impacting how the Google search engine works, and how you – as a marketer – should craft content. It’s also coming to Facebook, Instagram, Twitter, and the Gang as a way those algorithms ‘learn’ what people like, and give them more of it. Crafty little devils.

What Does AI Mean for You as a Marketer?

It means the more things change, the more they stay the same. Content still remains king, jack, queen, and the deuce of spades for your SEO and your Social Media Marketing Strategy, but increasingly your content needs to ‘speak AI.’ Check out Google’s October official blog announcement (https://jm-seo.net/b052b), for example, which introduces you to ‘Bert’ (Bidirectional Encoder Representations from Transformers), which is a fancy way of saying Google’s getting smarter and smarter at figuring out what search queries mean, and at matching the best content against those queries. Your to-do? Anticipate how people talk to Google devices, and craft content that clearly reflects that ‘semantic structure.’ Learn to ‘speak AI’ with your content, so that Google understands it and can match it, tightly, to the queries of real humans looking for your business.

As for Facebook, you can watch Zuckerberg’s October grilling on ‘Libra’ (it’s AI-based cryptocurrency system) on YouTube at https://jm-seo.net/uv3 as well as whether or not Facebook (can, or should) algorithmically filter ‘political ads.’ I recommend you compare that video with a ‘Bad Lip Reading’ of Zuckerberg’s previous testimony at https://jm-seo.net/00d for a good laugh. Hilarious, and you may not be able to tell the two apart amidst the congressional grandstanding. But seriously, what’s your to-do? Pay attention to Facebook’s algorithmic changes, new features such as the coming ‘news tab’ (https://jm-seo.net/22659), and optimize your Facebook (Twitter, YouTube, Instagram…) posts for maximum engagement. Engagement is the new metric that drives AI, and AI drives organic reach. So ask yourself and your content team what type of content will people not only click into but stay engaged with as measured by time on site, a low bounce rate, likes, comments, and shares on social.

TIPS: WHAT DO THE COOL MARKETERS KNOW THAT YOU DON’T? #SmartyPants

Never Stop Learning: Google, Facebook, and the Gang –

The cool kids know to never stop learning, to be so cool (fool) that they look like they know everything when really they just know where to look. as in the massive Google support site (https://jm-seo.net/29427) where you can dive into the official Google answers for whatever your question.  Search it for ‘AI’ and your first result might be this post, ‘Why does Google want to build an Artificial Intelligence to destroy humanity?’ at https://jm-seo.net/9c310 with the first response being, ‘Google is a business the purpose of which is to make money. Google accomplishes that primarily by hooking our attention for the benefit of Google advertisers and paid content providers…Therefore, murdering us doesn’t make sense.’ Or, more seriously, the Cool Marketers know Google has an entire mega learning site (that they just renamed ‘Skillshare’ at https://jm-seo.net/bf238) which has free videos on how to do SEO and Google Ads. #USEFUL.

On the other more elementary end of the scale Google has launched a new SEO series on how search works at https://jm-seo.net/ed40f. How true to reality will it be? Well, be a critical viewer since what they’ll leave out may be as important as what they point in their “explanation” of how SEO works. You can check out my own video of how to do an SEO audit at https://jm-seo.net/4px with step-by-step instructions to improving your rank on Google. Another more advanced resource is Moz’s post on how Google actually values links to your website at https://jm-seo.net/0ca06.

And your to-dos are…

Learn where the Google learning resources are, and set aside a lunch break to watch some official Google videos. Invest in your lifelong learning as a Google marketer.

Cool Tool Fool – Who’s Advertising What on Facebook?

The basics still matter as a Facebook marketer, and did you know that there are a ton of free Facebook learning materials at https://jm-seo.net/3b58e – called “Facebook Blueprint?” Well, now you do. Yes, you can reverse engineer competitors on Facebook at https://jm-seo.net/37573. Yes, it’s sneaky. Yes, it’s fun and useful to do. Use the Facebook Ad Library tool at https://jm-seo.net/b1t to do it. Your to-do? Keep one eye on Facebook, and another on Google, the King and Queen of Internet marketing. Use tools and free learning resources to not only boost your knowledge but to know where to find the answers, when you have questions.

TO-DOs: SET ASIDE LEARNING TIME

Be a lifelong learner of marketing tricks.

Digital marketing is a changin’, and you need to keep up with the changes. Yes, of course, follow the major blogs and conferences on SEO, Google Ads, and Social Media Marketing. (They’re listed on my Dashboard). But bookmark and set aside some time for the learning resources listed above for Google and Facebook. As for the others? Each has pretty impressive free learning resources as well. Like this LinkedIn Webinar on using LinkedIn for LeadGen (https://jm-seo.net/fdcd3), or the massive LinkedIn business learning site at https://jm-seo.net/0f022.

Amazon is increasingly a “social” medium in the e-commerce space, and the dominant player in books. Book = legitimacy. Did you know you can publish books on Amazon for free? Not that it’s easy, but you can use eBooks to bolster your brand credibility (even if they aren’t bestsellers). Or you might get lucky and write the next great nonfiction book or even bestselling novel. Check out Amazon’s free learning resources on publishing via its KDP (Kindle Direct Program) at https://jm-seo.net/2d1f9. And, if you’re selling on Amazon, here’s my mini tutorial on how to SEO Amazon – https://jm-seo.net/ob2 with links to tips and tools. Don’t miss the SONAR tool by Sellics to reverse engineer Amazon keywords https://jm-seo.net/7fd13.

As for other platforms, Twitter just released its official playbook for brands at https://jm-seo.net/57eab; and everything that marketers need to know about TikTok is at https://jm-seo.net/8f6b1. With all these official, free learning resources, however, you’ll have to figure out how to apportion your time between ‘learning’ and ‘doing’ digital marketing. #TIMEISMONEY

SIGNING OFF: #Bye-bye

Well, friends, that’s SERIOUS HUMOR for 10/28/2019.

Got a question? Comment? Click here to send it in.

~ Jason McDonald

SEO Audit and To-do List: What to do First, Second, Third

SEO is complex. The parts work together: On Page and Off Page, at the highest level; title tags and social media mentions at the micro level. It can be daunting to confront an SEO audit and then make a plan of attack for your search engine optimization project. Here are some quick thoughts about how to conduct an SEO audit and what to do first, second, third, etc. Continue reading

How to Conduct an On Page SEO Audit: Step-by-step

“On page” SEO, of course, is the art and science of building SEO-friendly websites that “speak Google.” It’s about how you get your keywords onto the page in such a way that the website clearly communicates its keyword targets to Google yet is not so clunky, and keyword-stuffed that either Google or humans (or both) hate it. Let’s review the steps to how to conduct a quick ‘On Page’ SEO audit. Continue reading

Amazon SEO Strategy for 2020 and Beyond: An Amazon SEO Tutorial

Amazon is a search engine and thus SEO (Search Engine Optimization) works for Amazon; here’s a quick tutorial to Amazon SEO with links to the best resources. Amazon, in short, is the #2 search engine after Google (not counting YouTube), and so if you’re into e-commerce or selling on Amazon you’d be crazy not to pay attention to how to SEO a product on Amazon. Continue reading

JM Internet Group Announces New 2020 Social Media Marketing Tutorial on YouTube

San Jose, California – September 30, 2019. The JM Internet Group, a leader in books and online learning on Google Ads (AdWords), Social Media Marketing, and SEO (Search Engine Optimization), is proud to announce a preview version of its 2020 Social Media Marketing tutorial on YouTube. Timed to coincide with the fall 2019 update to the popular Social Media Marketing Workbook, the video is an overview to how social media marketing works with pointers to zero cost tools available on the Internet. Continue reading

Serious Humor: Digital Marketing Made Easy and Fun – 23 September 2019


SERIOUS HUMOR: Digital Marketing Made Easy and Fun
Trends | Tips | To-Dos
23 September 2019

Subscribe | Forward this URL to a friend: https://jm-seo.net/sh0923
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TRENDS: WHAT ARE THE COOL MARKETERS TALKING ABOUT? #CoolKids

Reviews Go Bye Bye –

Bye, bye reviews as Google cracks down on review stars on Google search results. Review stars show up in search results for categories like recipes. Continue reading

JM Internet Group Announces New Lists of Best Books on Marketing, Social Media Marketing, and Google Ads

San Jose, California – September 3, 2019. The JM Internet Group, a leader in books and online learning on Google Ads (AdWords), Social Media Marketing, and SEO (Search Engine Optimization), is proud to announce its fall updates to its book lists. The company produces much-read lists of the best books on marketing, social media marketing, SEO, and even Google Ads. Continue reading