Our Winter 2022 online training in SEO (Search Engine Optimization) is now available for registration via Stanford Continuing Studies. (Click here to learn more). It’s a jam-packed five weeks intensive hands on course to help you both understand SEO and get the basic to-dos to get your company, product, or service to the top of Google. Taught by Jason McDonald, it meets with two and a half hours of ZOOM live class each week, plus discussions, quizzes, and a course project. If you’ve read the book, now take the class!
Here are the session dates and time; note all times are CALIFORNIA times. Use the Time Zone Converter (Links to an external site.) to convert to your local time zone.
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- Week 1: Keywords – Identifying Transactional Keywords
- Lecture: Monday, January 10, 2022: 6-7:30 pm.
- Workshop: Tuesday, January 11, 2022: 6-7 pm.
- Week 2: On Page SEO – Making your Website Google-friendly
- Lecture: Tuesday, January 18, 2022: 6-7:30 pm
- Workshop: Wednesday, January 19, 2022: 6-7:30 pm
- Week 3: Off Page SEO – Links, Social Mentions, Social Authority (Reviews)
- Lecture: Monday, January 24, 2022: 6-7:30 pm
- Workshop: Tuesday, January 25, 2022: 6-7 pm
- Week 4: Content Marketing – Blogs, Press Releases, and Content Strategy
- Lecture: Wednesday, February 2, 2022: 6-7:30 pm
- Workshop: Thursday, February 3, 2022: 12 – 1 PM
- Week 5: Metrics – Google Analytics & More
- Lecture: Monday, February 7: 6-7:30 pm
- Workshop: Tuesday, February 8, 2021: 5-6 pm
- Week 1: Keywords – Identifying Transactional Keywords
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Introductory Video
Watch an introductory video on the course, here!