“Social Trust” is a buzzword you hear a lot among marketers. Either you’ve got “social trust” or you don’t. But what is “social trust,” and more importantly how can you – as a small business marketer – influence it in a positive direction? Let’s investigate. Continue reading
Category Archives: PAA
Autocomplete on Google: Brainstorming Keywords for SEO, Google Ads, and Social Media Marketing
Keywords are the foundation not just of SEO or Google Ads, but even, I would argue, social media marketing. What are your customers searching for? What are they talking about (on social)? Google’s autocomplete is an easy tool to research your keywords. Let’s investigate. Continue reading
Website Speed: Free Tools to Test How Fast Your Website Is
How fast is your website? Such a simple question, yet such a complicated answer. We all know that “speed” matters – both in SEO (Google rewards fast sites and penalizes slow sites), but also in Google Ads and social media marketing. If your website does not load fast… then users (and Google) will abandon it. Fortunately, there are some free tools to measure how fast your website is. Unfortunately, they are not easy-to-use nor coherent. Let’s investigate!
Amazon Trending: Hacks to Find What’s Trending on Amazon (and Maybe Use in Your Marketing)
Amazon is the #1 product marketplace and search engine. If you sell a product, you can’t avoid Amazon. But how do you know what’s trending on Amazon? What are tricks, tips, and hacks to learn what’s selling and what’s not? Let’s investigate.
Responsive Search Ads on Google Ads: Trust but Verify Your RSAs
Google, in its infinite wisdom, is forcing us all into ‘responsive search ads.’ In this new format for Google Ads, you create multiple headlines and multiple descriptions. Then, Google mixes and matches these “on the fly” as users search, creating more and more powerful performance. What could go possibly wrong? Let’s investigate. Continue reading
Is My Website Indexed on Google? How do I get Indexed on Google?
Ranking at the top of Google results from a series of factors, often called the “Algorithm.” One of the factors is the simplest: getting your site “in” the Google indexed. But how do you know if Google even knows your website exists? How do you know if your website is being indexed? And, if not, how can you get it into the index? Let’s investigate.
Keyword Stuffing: What is Keyword Stuffing?
People often ask, ‘What is keyword stuffing?’ It’s one of the no-no’s of SEO, that’s to be sure. However, don’t believe everything you read on the Blogosphere as blog post after blog post will tell you to “write for humans” and not to “stuff keywords.” The truth is somewhere in between – write keyword-heavy content but also write in good grammar and natural prose. Let’s investigate. Continue reading
What is a Business Value Proposition, and How Do You Write One?
People often ask, ‘What is a Business Value Proposition?’ and ‘How do you write one?’ Let’s investigate! Continue reading
How to Increase Engagement on LinkedIn: Using Hashtags and Interactive Content
People often ask, ‘How can I increase engagement on LinkedIn?’ LinkedIn is the world’s largest “professional” or B2B network, so for many who want to reach affluent professionals, the network is a must. But how? You can’t just spam people and posting pictures of puppies isn’t really within the “LinkedIn culture.” Let’s investigate! Continue reading
How to Track Your Local Rank on Google: Local Rank Tracking Tools & Tips
People often ask, ‘How do I track my rank on Google?’ The answer isn’t easy. Fortunately, there are a few good tools and tips that can help you. In this video, I am going to show you how to use a few rank checker tools with a focus on “local rank checking” on Google, that is “Local SEO” and rank issues. Let’s get started! Continue reading