A “business page” is a must if you want to use Facebook for marketing. Whereas individuals have “profiles,” businesses have “pages.” A “page” is the foundational element to using Facebook for either organic or paid advertising. Facebook has more than one way, however, to manage your business page. In this post, I will focus on “organic” marketing on Facebook and the different tools that Facebook (Meta) has for managing your business page. My examples are also drawn from the desktop, although if you’re a 100% phone person you can also manage these resources via the Facebook app.
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Tag Archives: Social Media Marketing
What is a Hashtag?
The goal of social media marketing is to “build your brand” and (ultimately) “sell more stuff.” One way to do this is to engage in online customer conversations. “Hashtags” are essentially the markers of “online conversations.” People who are talking about “organic food” will mark their conversations (on Twitter, Instagram, TikTok – primarily) with hashtags such as #organic or #organicfood or #natural. Continue reading
Social Trust Indicators & Social Media Marketing: Becoming a Trustworthy Brand
“Social Trust” is a buzzword you hear a lot among marketers. Either you’ve got “social trust” or you don’t. But what is “social trust,” and more importantly how can you – as a small business marketer – influence it in a positive direction? Let’s investigate. Continue reading
Autocomplete on Google: Brainstorming Keywords for SEO, Google Ads, and Social Media Marketing
Keywords are the foundation not just of SEO or Google Ads, but even, I would argue, social media marketing. What are your customers searching for? What are they talking about (on social)? Google’s autocomplete is an easy tool to research your keywords. Let’s investigate. Continue reading
Social Media Marketing World – Review & Random Notes on the Best Show for Social Media
Social Media World came “back,” bigger and better after a one-year hiatus due to COVID-19. The show is each year in March in San Diego, and the team at Social Media Examiner blows it off the roof as one of the absolutely best shows I attend each year. If you have the budget, get it and go to it. #lovethisshow. Here are my own random notes and thoughts from Social Media Marketing World 2022. Continue reading
Social Media Marketing Course Online: Schedule of Live Sessions
My online social media marketing class at Stanford Continuing Studies is fast approaching. Each week has 2.5 hours of LIVE video taught via Zoom. If you can make it live, awesome! If not, you can catch it in video as all sessions are recorded. Continue reading
JM Internet Group Announces Revised of Best Books on Social Media Marketing for 2021
San Jose, California – February 23, 2021. The JM Internet Group, a leader in books and online learning on Google Ads (AdWords), Social Media Marketing, and SEO (Search Engine Optimization), is excited to announce its 2021 update to its list of the best books on Social Media Marketing. The list of books helps marketers who want to maximize their organic and advertising efforts on social media networks to understand the secrets, tips, and tricks to generate buzz. Continue reading
JM Internet Group Announces Revised of Best Books on Social Media Marketing for 2021
San Jose, California – February 23, 2021. The JM Internet Group, a leader in books and online learning on Google Ads (AdWords), Social Media Marketing, and SEO (Search Engine Optimization), is proud to announce its 2021 update to its list of the best books on Social Media Marketing. The list of books helps marketers who want to maximize their organic and advertising efforts on social media networks to understand the secrets, tips, and tricks to generate buzz. Continue reading
Facebook for Authors: What You Can Do in 15 Minutes a Day
Fifteen minutes doesn’t seem like a long time; unless you’re in math class in Junior High, or gym class, or whatever class you couldn’t stand. Or perhaps if you’re Dad or Mom was lecturing you in the car. Then fifteen minutes didn’t seem like a short time at all. Well, now you’re an “adult” or at least you’re supposed to pretend you’re an adult. And you’re an author. Or at least an aspiring author. What can you do in fifteen minutes a day? Continue reading
TikTok Marketing: Marketing a Business on TikTok (Plus Advertising)
TikTok is the new new thing on social media. And, accordingly, it’s the new, new thing when it comes to social media marketing and social media advertising. TikTok is young. TikTok is fresh. TikTok is huge (800 million monthly active users, and a daily view time of 52 minutes). Other social media marketers have created great content on “marketing guides to TikTok” (See resources below), so I’m not going to go into all of the basics. Rather, I want to highlight some of the purely marketing opportunities on TikTok. Continue reading
