Tag Archives: Social Media Marketing

TikTok Marketing: Marketing a Business on TikTok (Plus Advertising)

TikTok is the new new thing on social media. And, accordingly, it’s the new, new thing when it comes to social media marketing and social media advertising. TikTok is young. TikTok is fresh. TikTok is huge (800 million monthly active users, and a daily view time of 52 minutes). Other social media marketers have created great content on “marketing guides to TikTok” (See resources below), so I’m not going to go into all of the basics. Rather, I want to highlight some of the purely marketing opportunities on TikTok. Continue reading

Social Media Marketing Tips: How to Find Help for Technical Issues

People often ask, ‘Is there any help or support for social media marketing?’ Specifically, they often have an issue (such as “Instagram Reels – how to set them up,” or “What is the unsubscribed trailer on YouTube?,” that is a specific question or pain point, and they want to “find the answer.” Most of the time it’s a “how to” question as in “How to set up the unsubscribed trailer on YouTube?” Here are my tips on how to find help for your social media marketing efforts. Continue reading

Online Social Media Marketing Training 2020 – Course Schedule for Fall, 2020

Master Social Media Marketing at Stanford Continuing Studies – Fall 2020!

Social media marketing is hard work. First, you have to have a “conceptual framework” about what social media “marketing” really is. (Hint: it’s a party and you’re the party planner). Then, you have to have a content marketing strategy. And finally you have to have both strategic and technical knowledge of Facebook, Instagram, Twitter, YouTube, LinkedIn and even TikTok. It’s enough to make a modern marketer pull his or her hair out (and make a viral TikTok video about how hard it is to do marketing in this new, digital marketing). Continue reading

Online Social Media Marketing Training 2020 – Course Schedule for Summer, 2020

Master Social Media Marketing at Stanford Continuing Studies – Summer 2020!

Social media marketing is hard work. First, you have to have a “conceptual framework” about what social media “marketing” really is. (Hint: it’s a party and you’re the party planner). Then, you have to have a content marketing strategy. And finally you have to have both strategic and technical knowledge of Facebook, Instagram, Twitter, YouTube, LinkedIn and even TikTok. It’s enough to make a modern marketer pull his or her hair out (and make a viral TikTok video about how hard it is to do marketing in this new, digital marketing). Continue reading

JM Internet Group Announces Update to List of Best SEO Books of 2020

San Jose, California – April 28, 2020. The JM Internet Group, a leader in books and online learning on Google Ads (AdWords), Social Media Marketing, and SEO (Search Engine Optimization), is proud to announce its summer updates to its book list on search engine optimization. The company produces much-read lists of the best books on marketing, social media marketing, SEO, and even Google Ads. Continue reading

Using Advanced Google Searches and Start.me to Create Quick Links for Marketing

Google is the world’s most powerful search engine, but many people do not know secret “tips” to use its advanced search engines. As marketers, we often want to keep track of keywords that matter to our industry, our company, and our industry, especially in these trying times. Continue reading

JM Internet Group Announces New 2020 Social Media Marketing Tutorial on YouTube

San Jose, California – September 30, 2019. The JM Internet Group, a leader in books and online learning on Google Ads (AdWords), Social Media Marketing, and SEO (Search Engine Optimization), is proud to announce a preview version of its 2020 Social Media Marketing tutorial on YouTube. Timed to coincide with the fall 2019 update to the popular Social Media Marketing Workbook, the video is an overview to how social media marketing works with pointers to zero cost tools available on the Internet. Continue reading