Fifteen minutes doesn’t seem like a long time; unless you’re in math class in Junior High, or gym class, or whatever class you couldn’t stand. Or perhaps if you’re Dad or Mom was lecturing you in the car. Then fifteen minutes didn’t seem like a short time at all. Well, now you’re an “adult” or at least you’re supposed to pretend you’re an adult. And you’re an author. Or at least an aspiring author. What can you do in fifteen minutes a day? Continue reading
Tag Archives: Social Media Marketing
TikTok Marketing: Marketing a Business on TikTok (Plus Advertising)
TikTok is the new new thing on social media. And, accordingly, it’s the new, new thing when it comes to social media marketing and social media advertising. TikTok is young. TikTok is fresh. TikTok is huge (800 million monthly active users, and a daily view time of 52 minutes). Other social media marketers have created great content on “marketing guides to TikTok” (See resources below), so I’m not going to go into all of the basics. Rather, I want to highlight some of the purely marketing opportunities on TikTok. Continue reading
Social Media Marketing Tips: How to Find Help for Technical Issues
People often ask, ‘Is there any help or support for social media marketing?’ Specifically, they often have an issue (such as “Instagram Reels – how to set them up,” or “What is the unsubscribed trailer on YouTube?,” that is a specific question or pain point, and they want to “find the answer.” Most of the time it’s a “how to” question as in “How to set up the unsubscribed trailer on YouTube?” Here are my tips on how to find help for your social media marketing efforts. Continue reading
Online Social Media Marketing Training 2020 – Course Schedule for Fall, 2020
Master Social Media Marketing at Stanford Continuing Studies – Fall 2020!
Social media marketing is hard work. First, you have to have a “conceptual framework” about what social media “marketing” really is. (Hint: it’s a party and you’re the party planner). Then, you have to have a content marketing strategy. And finally you have to have both strategic and technical knowledge of Facebook, Instagram, Twitter, YouTube, LinkedIn and even TikTok. It’s enough to make a modern marketer pull his or her hair out (and make a viral TikTok video about how hard it is to do marketing in this new, digital marketing). Continue reading
Online Social Media Marketing Training 2020 – Course Schedule for Summer, 2020
Master Social Media Marketing at Stanford Continuing Studies – Summer 2020!
Social media marketing is hard work. First, you have to have a “conceptual framework” about what social media “marketing” really is. (Hint: it’s a party and you’re the party planner). Then, you have to have a content marketing strategy. And finally you have to have both strategic and technical knowledge of Facebook, Instagram, Twitter, YouTube, LinkedIn and even TikTok. It’s enough to make a modern marketer pull his or her hair out (and make a viral TikTok video about how hard it is to do marketing in this new, digital marketing). Continue reading
JM Internet Group Announces Update to List of Best SEO Books of 2020
San Jose, California – April 28, 2020. The JM Internet Group, a leader in books and online learning on Google Ads (AdWords), Social Media Marketing, and SEO (Search Engine Optimization), is proud to announce its summer updates to its book list on search engine optimization. The company produces much-read lists of the best books on marketing, social media marketing, SEO, and even Google Ads. Continue reading
Brand Identity on Social Media: the Helpful Expert
Your brand needs an identity on social media, and it’s not BUY MY STUFF. That’s a nice concept, but it won’t work. Continue reading
The Local Pack for Desktop Searches: Yes, It Can Matter!
I recently attended “LocalU” virtually, and it was a great conference. If you’re a local business, or you’re “into” Local SEO, I highly recommend it. But… (there’s always a but). Continue reading
Using Advanced Google Searches and Start.me to Create Quick Links for Marketing
Google is the world’s most powerful search engine, but many people do not know secret “tips” to use its advanced search engines. As marketers, we often want to keep track of keywords that matter to our industry, our company, and our industry, especially in these trying times. Continue reading
Marketing in a Post-Coronavirus World
Coronavirus is spreading through our societies as an “idea,” as a “panic.” The disruption it’s inflicting on all of us is an “idea” — things like — don’t fly in airplanes, don’t get into cruise ships. Buy masks, toilet paper, stop going to restaurants, etc. Continue reading
