Tag Archives: Google Ads

Google Ads Gotchas: 7 Beginner Mistakes to Avoid at All Costs

Google Ads is an incredible platform—but it’s full of hidden traps. Many of these are Google’s default settings, and they’re designed to get you more clicks, not necessarily more customers. Welcome to “Marketing Philosophy,” where we use philosophy to understand marketing, and marketing to understand why your customers claim that they “ignore ads” and yet sometimes actually do click, get excited, and convert while simultaneously munching on potato chips and salsa, streaming football, scanning Instagram on their phone, and Google searching “Mexican restaurants near me.” Continue reading →

JM Internet Group Announces New Marketing Almanac of SEO, Google Ads, & Social Media Tools

San Jose, California – June 16, 2024. The JM Internet Group, a leader in books and online learning on Google Ads (AdWords), Social Media Marketing, and SEO (Search Engine Optimization) at https://www.jm-seo.org/, is proud to announce its 2024 ‘Marketing Almanac.” The book, authored by Jason McDonald, brings together best-in-class information on Marketing, SEO (Search Engine Optimization), Social Media Marketing, and Google Ads (formerly called Google AdWords), helping small business owners and marketers maximize their ROI on digital marketing with free tools. Continue reading →

Social Trust Indicators & Social Media Marketing: Becoming a Trustworthy Brand

“Social Trust” is a buzzword you hear a lot among marketers. Either you’ve got “social trust” or you don’t. But what is “social trust,” and more importantly how can you – as a small business marketer – influence it in a positive direction? Let’s investigate. Continue reading →

Autocomplete on Google: Brainstorming Keywords for SEO, Google Ads, and Social Media Marketing

Keywords are the foundation not just of SEO or Google Ads, but even, I would argue, social media marketing. What are your customers searching for? What are they talking about (on social)? Google’s autocomplete is an easy tool to research your keywords. Let’s investigate. Continue reading →

JM Internet Group Announces Fall Update to Google Ads Book 2021

San Jose, California – July 5, 2021. The JM Internet Group, a leader in books and online learning on Google Ads (AdWords), Social Media Marketing, and SEO (Search Engine Optimization), is proud to announce its fall 2021 update to its Google Ads Workbook. The book, authored by Jason McDonald, brings together best-in-class information on Google Ads (formerly called Google AdWords), helping small business owners and marketers maximize their ROI on the Google advertising platform. Continue reading →

Responsive Search Ads on Google Ads: Trust but Verify Your RSAs

Google, in its infinite wisdom, is forcing us all into ‘responsive search ads.’ In this new format for Google Ads, you create multiple headlines and multiple descriptions. Then, Google mixes and matches these “on the fly” as users search, creating more and more powerful performance. What could go possibly wrong? Let’s investigate. Continue reading →

JM Internet Group Announces Revised of Best Books on Google Ads (AdWords) for 2021

San Jose, California – February 23, 2021. The JM Internet Group, a leader in books and online learning on Google Ads (AdWords), Social Media Marketing, and SEO (Search Engine Optimization), is proud to announce its 2021 update to its list of the best books on Google Ads (formerly known as AdWords). The list of books helps marketers who want to maximize their organic and advertising efforts on Google Ads including both the search and the display networks. Continue reading →