Category Archives: Blog

What is a Conversion in Marketing?

Among the words bantered about in marketing, none is more important or perhaps more mysterious than meets the eye than conversion. Clicks don’t matter, you might hear. It’s all about conversions. So what is a conversion in marketing? I’m Jason McDonald, director of the JM Internet Group, and in this edition of WordThink, let’s investigate. Continue reading

Instafamous: Tips and Tricks for Marketing on Instagram

There’s that old quip about it taking something like “ten years” to be an “overnight sensation,” and anyone who has ever either had fame or pondered fame quickly realizes it’s very true. It takes knowledge, skill, perseverance and of course timing and “luck” to be an “overnight sensation” on anything, including Instagram. Here are some tips, tricks, and ideas about using Instagram to be “Instafamous.” Continue reading

The World’s Shortest Guide to an Easy SEO Audit and Getting the Party Started

OK, I admit it. “Let’s get this party started” is probably the most overused cliche of the pop dance industry. I like both Pink’s version, Get the Party Started and the Black Eyed Peas’, Let’s Get it Started; yeah, I’m a 50+ year old, boring white male but I love pop music and pop culture! Continue reading