If social media is a “party,” then you are the “party thrower.” As a marketer, you want to throw engaging and exciting parties (largely via content marketing) on Instagram, Facebook, YouTube… even LinkedIn not to mention TikTok or even X. If you follow the party analogy, you’ll realize that just as people show up are your party for “food” and “entertainment,” on social media they show up (largely) to have fun. They want to watch that hilarious YouTube or TikTok video, that bizarre but engaging AI-generated meme on Facebook, and even when they are in “learning” mode on LinkedIn, girls (and guys) still want to have fun! How do you market on social media in 2026? Continue reading →