On Page SEO, of course, is the art and science of optimizing not just an individual web page but an entire website for SEO. It’s about being “Google friendly.” In this post, I’ll assume you have a good handle on your keyword targets and you’ve created a structured Keyword Worksheet, so that you know which keywords match which pages, starting with your homepage. We can use the HealthyPaws website at https://www.healthypawspetinsurance.com/ as a simple example of a well-optimized website. Continue reading
Master Social Media Marketing at Stanford Continuing Studies – Summer 2020!
Social media marketing is hard work. First, you have to have a “conceptual framework” about what social media “marketing” really is. (Hint: it’s a party and you’re the party planner). Then, you have to have a content marketing strategy. And finally you have to have both strategic and technical knowledge of Facebook, Instagram, Twitter, YouTube, LinkedIn and even TikTok. It’s enough to make a modern marketer pull his or her hair out (and make a viral TikTok video about how hard it is to do marketing in this new, digital marketing). Continue reading
Master SEO at Stanford Continuing Studies – Summer 2020!
SEO is hard work. There are your keywords. There’s your On Page SEO. There’s your Off Page SEO. Then there’s actually “doing it,” that is putting virtual pen to virtual paper and creating a step-by-step action plan for your SEO project. Continue reading
San Jose, California – May 12, 2020. The JM Internet Group, a leader in books and online learning on Google Ads (AdWords), Social Media Marketing, and SEO (Search Engine Optimization), is proud to announce its summer updates to its list of the best books on Google Ads (formerly called Google AdWords) for 2020. The company produces much-read lists of the best books on digital marketing, and as online advertising grows, so does the demand for curated lists of the best books on the topic. Continue reading
People often ask, what is the “site command” or “site operator” on Google? #NERDALERT. There are some tricks on how to search Google for SEO purposes. The “site operator” can tell you whether, and how frequently, your site is indexed by Google. Let’s investigate! Continue reading
San Jose, California – April 28, 2020. The JM Internet Group, a leader in books and online learning on Google Ads (AdWords), Social Media Marketing, and SEO (Search Engine Optimization), is proud to announce its summer updates to its book list on search engine optimization. The company produces much-read lists of the best books on marketing, social media marketing, SEO, and even Google Ads. Continue reading
People often ask, what’s the difference between Google Ads vs. Facebook ads? Or, which is better: Google Ads vs. Facebook Ads? The two systems are radically different. So let’s go through them step-by-step. Which is better Google ads or Facebook Ads? Short answer: Google Ads are better. Long answer: “It Depends.” Continue reading
People often ask, how do I find the questions that my customers are asking for keyword research? (Ironic, isn’t it?) Well, one of the best tools is Google itself, namely it’s PAA (People Also Ask) feature. Let’s investigate. Continue reading
Google, like many large businesses, is doing its part to help its customers stay afloat during the COVID-19 / Coronavirus Pandemic. Among its outreach efforts: Google Ads Credits. That is, ‘free’ money from Google for advertisers active since 2019. Let’s investigate! Continue reading
Your brand needs an identity on social media, and it’s not BUY MY STUFF. That’s a nice concept, but it won’t work. Continue reading