Category Archives: Blog

JM Internet Announces Call for SEO Books for Best SEO Book List

San Jose, California – March 7, 2017. The JM Internet Group, a leader in SEO training online, is proud to announce that it is soliciting submissions for its popular list of SEO Books. In addition to publishing the best-selling SEO Fitness Workbook 2017, the company maintains a list of top-rated SEO books. The purpose is to help small business owners and marketers educate themselves on how to “do it themselves” in terms of search engine optimization.

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JM Internet Announces Review Milestone for Small Business 2017 SEO Book, the SEO Fitness Workbook

San Jose, California – February 22, 2017. The JM Internet Group, a leader in online SEO training, is proud to announce an an important review milestone for Jason McDonald’s 2017 book on search engine optimization, the SEO Fitness Workbook 2017. This popular SEO book has topped forty review on Amazon.com, and is scheduled to come out, soon, in audio format.
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List of Best SEO Conferences of 2017 Announced by JM Internet Group

San Jose, California – January 31, 2017. The JM Internet Group, a leader in online SEO training, is proud to announce an update to its popular list of best SEO conferences for 2017.  SEO or “Search Engine Optimization” is the art and science of propelling a company, product or service to the top of search engines such as Google or Bing. In addition to online training, blog posts, and webinars, many practitioners find it useful to attend real-world trade shows on SEO.
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List of Best SEO Books of 2017 Announced by JM Internet Group

San Jose, California – January 23, 2017. The JM Internet Group, a leader in online SEO training, is proud to announce an update to its popular list of best SEO books for 2017. The list of books on Search Engine Optimization or “SEO” has summaries, ratings, and direct links to Amazon.com where the interested reader can peruse and purchase any, or all, of these important books on small business Internet marketing.
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Google Local Experiment in the Bay Area: Thoughts on a Trainwreck

Google, oh Google. You just seem to be a ‘star crossed lover’ when it comes to local. First it was Google Local, then Google+, then Google+ Local, now back to Google local. You had Google guides (sort of like Yelp elite), and then when that program flopped you quietly killed it. You make it easy to see reviews, then hard, then easy, and now hard again. Now, in the San Francisco Bay Area, you’re rolling out an “experiment” for local services in which vendors pay to be included, and users can no longer see the real reviews, nor the non-paying vendors.

What a mess. Here’s my video explanation of the train wreck that Google is creating for local customers, and local businesses. Yelp anyone?

Watch the Video


Watch Google Local Trainwreck on YouTube

Finding Vendors for Fremont Furnace Repair

So, here I am – it’s January and my furnace isn’t working… so I am looking at online reviews, and trying to find a ‘furnace repair fremont‘. What do I find? Well –

  • The big hijack. ALL I see are sponsored results – no “free” or “organic” results in the local snack pack.   Compare it to ‘pizza repair fremont.’ Here, we see the ‘free’ results vs. just ‘paid ads.’ Let’s face it: people are very SKEPTICAL of paid results.
  • Reviews? Where are the Reviews? On the ‘furnace repair fremont’ results, you can NOT even read or see the real reviews. So even though these guys have reviews on Google, it’s hard to actually ‘find’ them in the interface. You have to realize that there is a ‘review tab,’ and then check that out.
  • Their websites? You can’t jump from Google TO their websites, so you can’t actually go check them out “on their own terms.”

All of this with the huge caveat that – as a consumer – I want to see unbiased, unfiltered results… generally the organic and not the paid advertising. So I’d prefer to skip any paid vendors and go for the organic vendors. As a vendor, I realize how critical organic / non-paid results are because consumers TRUST organic more than they trust advertising.

No Thanks Google

No thanks Google. As a consumer, I’ll use Yelp for ‘furnace repair Fremont‘, and as a vendor I’ll just pull my hair out as this change to Google+. Google continues to do a terrible no good, rotten, horrible job with Google local. Sigh.

 

Social Media Marketing Books 2017 – A List of Best Books on Social Media for Marketers

Social Media Marketing – it’s a party and not a prison. By that, I mean that you need to learn how to ‘throw’ incredible parties on Twitter, Facebook, YouTube, and yes – even Snapchat. But social media can be confusing for many reasons. At various times (MySpace, Twitter, SnapChat) people are terrified that if they’re not ‘doing it,’ well everyone else is ‘doing it,’ and ‘doing it’ better. So you better be ‘doing it,’ right? Well, not exactly. You need a conceptual framework to do social media marketing, well. Fortunately, there are many good books on social media marketing – deep dives into the in’s and out’s of throwing the most incredible ‘party’ on Instagram, Twitter, Facebook or even Snapchat. Here’s my list of 2017 book on social media marketing (to be included in the Appendix of my own book, the Social Media Marketing Workbook 2017.

If you have a recommendation, please contact me.

Updated: January 5, 2017

Recommended Books on Social Media Marketing for 2017

 

Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes
Focusing primarily on the advertising side of Facebook, authors Perry Marshall, Keith Krance, and Thomas Meloche explain how to leverage the ‘paid’ side of Facebook to turbocharge your Internet marketing efforts. Topics include – create a campaign and find new customers in minutes, get local customers to visit your store or event, target your audience with segment-specific ads, track and follow leads and customers, and more.
Rating: 4 Stars Social Media Workbook 2017

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No B.S. Guide to Direct Response Social Media Marketing: The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing
Authors Dan S. Kennedy and Kim Walsh-Phillips position this guide as an irreverant, tell it like it is guide to social media marketing. The book is more a book about small business marketing than really a book about detailed strategies to succeed at social media. It has a good chapter on email marketing, but it has a such a negative attitude towards social media you almost wonder why the authors bothered to write a book about social media if they have such a debbie downer view of the medium? That said, still worth a place on your bookshelf of top social media marketing books.
Rating: 4 Stars

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The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life
From the book description, “In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks — to an astonishing degree — mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world’s social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media — and to make online content that impacts the world — you must start with the Social Organism.”
Rating: 4 Stars

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Social Media Marketing All-in-One For Dummies
Jan Zimmerman and Deborah Ng bring you one of the ‘Dummies’ series that can be so popular. Published in 2015, the book is getting a bit aged, however. It has both an overview and then detailed chapters on Twitter, Facebook, Instagram, etc.
Rating: 4 Stars

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Social Media: Master Social Media Marketing – Facebook, Twitter, YouTube & Instagram
Accordiing to the book description, ‘In this expanded 2nd edition of Social Media: Master Social Media Marketing – Facebook, Twitter, YouTube & Instagram, you’ll be taken through a step-by-step process on how to develop your web presence. This book helps you improve your marketing strategies in many ways: Increased Reach, Brand Recognition, Lower Marketing Costs, Better Interactions with Potential Customers, Higher Conversion Rates
SEO Optimization, and Greater Brand Loyalty.’
Rating: 3 Stars

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Kick Ass Social Commerce for E-preneurs: It’s Not About Likes–It’s About Sales
John Lawson and Debra Schepp have written an irreverent, take no prisoners book on social media marketing. They go for the punch, explaining that – ultimately – you care about sales and not likes. They then go thru the various social media platforms such as Twitter or LinkedIn with information on each.
Rating: 3 Stars

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The Art of Social Media: Power Tips for Power Users
According to the book description, ‘There�s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he�s ever met, to offer The Art of Social Media�the one essential guide you need to get the most bang for your time, effort, and money.’ That said, this book suffers a bit from a lot of hype and not as much actionable todos.
Rating: 3 Stars

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Social Media Marketing: Learn, optimise and supercharge your business
With a bit of a focus on WordPress, this book starts out with some philosophy for why you should do Social Media Marketing and then proceeds through local, Google+, Pinterest, Instagram, Tumble, and Twitter. It has a nice chapter on keywords, too.
Rating: 3 Stars

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500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business
Andrew Macarthy brings fortha wonderful cornucopia of tips and advice on social media marketing. While the book doesn’t provide an overarching conceptual framework on social media marketing, it does have a great ‘laundry list’ approach that you can scroll through, looking for ideas for your own company.
Rating: 3 Stars

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Social Media: Dominating Strategies for Social Media Marketing with Twitter, Facebook, Youtube, LinkedIn and Instagram
From the book description, ‘Do You Want To Dominate Social Media? Have you ever wondered if there was an exact blueprint on how to dominate social media marketing? Do you want to grow your followers and your brand? Are you looking to increase your online presence? When you buy Social Media: Dominating Strategies for Social Media Marketing with Twitter, Facebook, Youtube, LinkedIn and Instagram, your followers and social media will start to grow rapidly! Every business owner or marketing executive now agrees to the fact that their business has to adapt to social media or end up losing touch with its customers.’
Rating: 3 Stars

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Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley
Antonio Garcia Martinez shares his experience at Facebook in this witty, if controversial, book. Not so much a ‘how to’ manual about social media marketing, but rather an insider view into how Facebook operates, corporate culture, etc.
Rating: 2 Stars

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Social Media Made Me Rich: Here’s How it Can do the Same for You
With some practical information, especially ‘idea’ or ‘think piece’ strategies, this book is in the genre of social media hype, it’s incredible, people are making millions, and so can you. From the summary, ‘Have you ever wondered what specific strategies the world’s highest-paid Internet entrepreneurs are using to get rich? Are you tired of working forty hours per week at a job you dislike and not getting paid what you’re worth? Would you like to learn how to package the knowledge already in your head and put it into high-earning digital products (ebooks, online courses, coaching programs, software, etc.)? Wouldn’t it be great to make a bigger impact in the world by helping others and doing what you love?’
Rating: 2 Stars

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Social Media: Marketing Strategies for Rapid Growth Using: Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube
John Williams’ book on social media marketing is yet another basic introduction to the topic.
Rating: 2 Stars

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The Social Organism: A Radical Understanding of Social Media
OK, sometimes a book can really overcomplicate things and stretch metaphors. But in its own words, ‘In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks — to an astonishing degree — mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world’s social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media — and to make online content that impacts the world — you must start with the Social Organism.’
Rating: 2 Stars

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Social Media: Strategies to Mastering Your Brand- Facebook, Instagram, Twitter and Snapchat
David Kelly’s book is an overview to all the major social media networks at a high level of generality.
Rating: 2 Stars

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The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenu
Shama Hyder uses the analogy of Zen to find your way to social media marketing success. Beyond that conceptual framework, this well-written book goes medium-by-medium through the major platforms such as Twitter and Facebook.
Rating: 2 Stars

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Likeable Social Media
Dave Kerpen, et. al, has written an ‘think piece’ to social media marketing. This book is less a “how to” manual and more a “how to think about” social media marketing. Some are obvious such as “listen to your customers,” and a few are not. Good if you’re looking for a book to help you conceptualize your social media marketing strategy.
Rating: 2 Stars

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Social Media: How to Skyrocket Your Business Through Social Media Marketing! Master Facebook, Twitter, YouTube, Instagram, & LinkedIn
From the book description, ‘Social media marketing plays a huge role in modern business management. In this insightful book, you�ll learn to build brand awareness, authority, and loyalty. You can increase your inbound website traffic, conversion rates, and market your products and services very inexpensively!’
Rating: 2 Stars

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Social Media Marketing: A Strategic Approach
Melissa Barker, et. al., has produced a monumental ‘textbook’ on social media marketing. That’s the good, and the bad of it. On the good side, this is an incredibly comprehensive overview to social medai marketing. On the bad side, it’s a textbook which has a dry tone and makes it seem more like we’re studying physics or biology rather than something FUN and something we DO rather than observe. Plus it’s expensive – $110.44 (!) at last check.
Rating: 1 Stars

A Strategy for Social Media Marketing in 2017

Ok, before you buy all the books. Step back for a moment, and think about the big picture. Here are some steps. First, write down your marketing goals. Who are your customers? What do they want? How does what you sell match what they need? Second, figure out the keyword connection points. Social Media is all about the connection points – why they care about what you have, and why they’ll SHARE your marketing message. It’s more about your customers’ needs than about you. Third, content content content – you need to generate a lot of quality content to make social media work; choose one or just a couple networks (e.g., Instagram and Facebook not Instagram, Facebook, Snapchat, Twitter, YouTube, MySpace (OK, not MySpace)… Less is more. Fourth, have FUN. If it’s not fun (even LinkedIn), it won’t really work. Finally, if you’d like to suggest a social media marketing book for my 2017 list of the best SEO books, please just email me your suggestion with a link to Amazon. Thanks!

Updated: January 5, 2017