Nike has done it again, or rather, “oops, they’ve done it again,” to be all Brittany Spears on Nike. Nike waded into controversy by releasing its Air Max 1 USA sneakers with the so-called “Betsy Ross” flag with thirteen stars in a circle. Let’s leave aside the politics of whether the flag is or is not “racist,” and instead look at what the controversy teaches us about marketing in general and Nike marketing in particular. Continue reading
Tag Archives: Marketing
JM Internet Announces The Marketing Book Now Available on Audible as Audiobook for Small Business
San Jose, California – September 19, 2018. The JM Internet Group (https://www.jm-seo.org/), a leader in digital marketing books for small business marketers, is proud to announce that the 2019 edition of The Marketing Book is now available as an Audible Audiobook for small business owners and marketers. Continue reading
What is a Conversion in Marketing?
Among the words bantered about in marketing, none is more important or perhaps more mysterious than meets the eye than conversion. Clicks don’t matter, you might hear. It’s all about conversions. So what is a conversion in marketing? I’m Jason McDonald, director of the JM Internet Group, and in this edition of WordThink, let’s investigate. Continue reading
JM Internet Announces The Marketing Book, Aimed at Being One of the Best Marketing Books of 2019
San Jose, California – September 4, 2018. The JM Internet Group (https://www.jm-seo.org/), a leader in digital marketing books for small business marketers, is proud to announce that the 2019 edition of The Marketing Book, the company’s latest addition to its offerings in the digital and small business marketing space. Continue reading
Twaggle Your Way to Success in Marketing!
Marketing is an activity that’s both theory and practice. Continue reading
The Supreme Court’s Brand Image Problem
The Supreme Court is very much in the news. Continue reading
Writing a BVP or Elevator Pitch: Think / Do / Learn
Writing a Business Value Proposition (BVP), Elevator Pitch, or a Unique Selling Proposition (USP), as it is sometimes called, is essential to successful marketing. In this video, let’s use the Think / Do / Learn methodology to investigate BVPs. Continue reading
Book Marketing – Getting a Platform; Thoughts from San Francisco’s Mark Hopkins Hotel
As I write this, I am attending the San Francisco Writers’ Conference held annually at the Mark Hopkins Hotel. I’m a writer (obviously), with popular books on SEO, Social Media Marketing, and AdWords, and yet I am always ready to learn. Continue reading
Instagram Marketing: A Cheat Sheet of Free Instagram Tutorials
Updated: 5/1/2017
Instagram! It’s where the young set is – you know, the “cool kids,” the ones with shades, tan bodies, and the best cars. If you’re reading this I can image that either a) you’re not a cool kid (they’re out being cool, and not reading blog posts like you are), and/or b) you’re trying to market to the “cool kids,” and/or c) you’re not really sure about Instagram as a marketing venue. Continue reading
JM Internet Updates List of Best SEO Books for 2016 to Assist Small Business Marketers
San Jose, CA – April 9, 2016. The JM Internet Group, a top provider of SEO Training online, is proud to announce that the company has updated its popular list of the best SEO books for 2016 including both best-selling and new books on Amazon on the topic of search engine optimization (SEO). SEO is the art and science of propelling a company, product, and/or service to the top of search engines such as Google, Yahoo, and Bing. Continue reading
