Coronavirus is spreading through our societies as an “idea,” as a “panic.” The disruption it’s inflicting on all of us is an “idea” — things like — don’t fly in airplanes, don’t get into cruise ships. Buy masks, toilet paper, stop going to restaurants, etc. Continue reading
Tag Archives: Marketing
Marketing Books 2019 – A List of Best Books on Marketing for 2019
Marketing is a big topic. It’s more than the four P’s of product, price, place, and promotion. Continue reading
Nike’s Betsy Ross Flag Controversy: Marketing Genius or Marketing Madness a la Colin Kaepernick
Nike has done it again, or rather, “oops, they’ve done it again,” to be all Brittany Spears on Nike. Nike waded into controversy by releasing its Air Max 1 USA sneakers with the so-called “Betsy Ross” flag with thirteen stars in a circle. Let’s leave aside the politics of whether the flag is or is not “racist,” and instead look at what the controversy teaches us about marketing in general and Nike marketing in particular. Continue reading
JM Internet Announces The Marketing Book Now Available on Audible as Audiobook for Small Business
San Jose, California – September 19, 2018. The JM Internet Group (https://www.jm-seo.org/), a leader in digital marketing books for small business marketers, is proud to announce that the 2019 edition of The Marketing Book is now available as an Audible Audiobook for small business owners and marketers. Continue reading
What is a Conversion in Marketing?
Among the words bantered about in marketing, none is more important or perhaps more mysterious than meets the eye than conversion. Clicks don’t matter, you might hear. It’s all about conversions. So what is a conversion in marketing? I’m Jason McDonald, director of the JM Internet Group, and in this edition of WordThink, let’s investigate. Continue reading
JM Internet Announces The Marketing Book, Aimed at Being One of the Best Marketing Books of 2019
San Jose, California – September 4, 2018. The JM Internet Group (https://www.jm-seo.org/), a leader in digital marketing books for small business marketers, is proud to announce that the 2019 edition of The Marketing Book, the company’s latest addition to its offerings in the digital and small business marketing space. Continue reading
Twaggle Your Way to Success in Marketing!
Marketing is an activity that’s both theory and practice. Continue reading
The Supreme Court’s Brand Image Problem
The Supreme Court is very much in the news. Continue reading
Writing a BVP or Elevator Pitch: Think / Do / Learn
Writing a Business Value Proposition (BVP), Elevator Pitch, or a Unique Selling Proposition (USP), as it is sometimes called, is essential to successful marketing. In this video, let’s use the Think / Do / Learn methodology to investigate BVPs. Continue reading
Book Marketing – Getting a Platform; Thoughts from San Francisco’s Mark Hopkins Hotel
As I write this, I am attending the San Francisco Writers’ Conference held annually at the Mark Hopkins Hotel. I’m a writer (obviously), with popular books on SEO, Social Media Marketing, and AdWords, and yet I am always ready to learn. Continue reading
