Tag Archives: Marketing

Nike’s Betsy Ross Flag Controversy: Marketing Genius or Marketing Madness a la Colin Kaepernick

Nike has done it again, or rather, “oops, they’ve done it again,” to be all Brittany Spears on Nike. Nike waded into controversy by releasing its Air Max 1 USA sneakers with the so-called “Betsy Ross” flag with thirteen stars in a circle. Let’s leave aside the politics of whether the flag is or is not “racist,” and instead look at what the controversy teaches us about marketing in general and Nike marketing in particular. Continue reading

JM Internet Announces The Marketing Book Now Available on Audible as Audiobook for Small Business

San Jose, California – September 19, 2018. The JM Internet Group (https://www.jm-seo.org/), a leader in digital marketing books for small business marketers, is proud to announce that the 2019 edition of The Marketing Book is now available as an Audible Audiobook for small business owners and marketers. Continue reading

What is a Conversion in Marketing?

Among the words bantered about in marketing, none is more important or perhaps more mysterious than meets the eye than conversion. Clicks don’t matter, you might hear. It’s all about conversions. So what is a conversion in marketing? I’m Jason McDonald, director of the JM Internet Group, and in this edition of WordThink, let’s investigate. Continue reading

JM Internet Announces The Marketing Book, Aimed at Being One of the Best Marketing Books of 2019

San Jose, California – September 4, 2018. The JM Internet Group (https://www.jm-seo.org/), a leader in digital marketing books for small business marketers, is proud to announce that the 2019 edition of The Marketing Book, the company’s latest addition to its offerings in the digital and small business marketing space. Continue reading

Instagram Marketing: A Cheat Sheet of Free Instagram Tutorials

Updated: 5/1/2017

Instagram! It’s where the young set is – you know, the “cool kids,” the ones with shades, tan bodies, and the best cars. If you’re reading this I can image that either a) you’re not a cool kid (they’re out being cool, and not reading blog posts like you are), and/or b) you’re trying to market to the “cool kids,” and/or c) you’re not really sure about Instagram as a marketing venue. Continue reading