How fast is your website? Such a simple question, yet such a complicated answer. We all know that “speed” matters – both in SEO (Google rewards fast sites and penalizes slow sites), but also in Google Ads and social media marketing. If your website does not load fast… then users (and Google) will abandon it. Fortunately, there are some free tools to measure how fast your website is. Unfortunately, they are not easy-to-use nor coherent. Let’s investigate!
Amazon is the #1 product marketplace and search engine. If you sell a product, you can’t avoid Amazon. But how do you know what’s trending on Amazon? What are tricks, tips, and hacks to learn what’s selling and what’s not? Let’s investigate.
Ranking at the top of Google results from a series of factors, often called the “Algorithm.” One of the factors is the simplest: getting your site “in” the Google indexed. But how do you know if Google even knows your website exists? How do you know if your website is being indexed? And, if not, how can you get it into the index? Let’s investigate.
SEO (Search Engine Optimization) is the art and science of getting a company, product, or service to the top of Google. Yes, there are other search engines such as Bing, DuckDuckGo, and even Yahoo (RIP), as well as other search engines like VRBO, AirBnB, Amazon, or Yelp. But in practice SEO is 99% about Google. It’s about when your customer searches for “such and such,” then your “such and such” ranks at or ner the top. Continue reading
The Spring 2021 online class on SEO (Search Engine Optimization) is fast approaching. All classes are taught via live ZOOM and are recorded. So if you can’t make it live, you can watch it in video. I also offer live one-on-one “office hour” appointments on an as needed basis. Continue reading
San Jose, California – February 23, 2021. The JM Internet Group, a leader in books and online learning on Google Ads (AdWords), Social Media Marketing, and SEO (Search Engine Optimization), is proud to announce its 2021 update to its list of the best books on SEO (Search Engine Optimization) for 2021. The company produces much-read lists of the best books on digital marketing, and as online marketing grows, so does the demand for curated lists of the best books on the topic. Continue reading
Google is the world’s largest search engine, but – I would argue – the folks at Google are kinda sort lazy. Many times, you do a search and the results really are not that great, especially things that are time-sensitive. Because Google likes links, it will often show you ANCIENT content that has a lot of links rather than more relevant FRESH content. Continue reading
People often ask, ‘What is keyword stuffing?’ It’s one of the no-no’s of SEO, that’s to be sure. However, don’t believe everything you read on the Blogosphere as blog post after blog post will tell you to “write for humans” and not to “stuff keywords.” The truth is somewhere in between – write keyword-heavy content but also write in good grammar and natural prose. Let’s investigate. Continue reading
People often ask, ‘How do I track my rank on Google?’ The answer isn’t easy. Fortunately, there are a few good tools and tips that can help you. In this video, I am going to show you how to use a few rank checker tools with a focus on “local rank checking” on Google, that is “Local SEO” and rank issues. Let’s get started! Continue reading
HTML is the “code” that lies underneath all websites. It’s important for web design, but also for SEO (Search Engine Optimization). People thus often ask me, “How do I view Source for a website?” It’s not hard. Let’s investigate. Continue reading