How fast is your website? Such a simple question, yet such a complicated answer. We all know that “speed” matters – both in SEO (Google rewards fast sites and penalizes slow sites), but also in Google Ads and social media marketing. If your website does not load fast… then users (and Google) will abandon it. Fortunately, there are some free tools to measure how fast your website is. Unfortunately, they are not easy-to-use nor coherent. Let’s investigate!
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Tag Archives: Google Analytics
Metrics and KPIs for SEO: What Should You Measure Each Month?
SEO requires good metrics or KPIs (Key Performance Indicators). After all, we’re not doing SEO “for our health” but usually “to make money” or if we’re a nonprofit to achieve a goal such as getting more donations and/or helping our target demographic. Continue reading
How to Create Goals in Google Analytics
Once you have mastered the basics of Google Analytics, it’s time to move on to more advanced topics, such as goals.
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How to Create and Use a Segment in Google Analytics
Once you have mastered the basics of Google Analytics, it’s time to move on to more advanced topics, such as (advanced) segments.
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Google Analytics Basics: Understanding the Basics of Google Analytics
Google Analytics is a powerful, free Web metrics program. But it’s not easy to use!
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How to Use Google Analytics to Track Social Media Traffic
For many of us, one of our main objectives with social media marketing is to drive traffic from a social media network (e.g., YouTube, Facebook, or Twitter) to our website.
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Questions To Ask Your SEO Company
The SEO industry, unfortunately, is plagued by thieves, scoundrels, and obfuscators. Merriam-Webster defines ‘obfuscate’ as “to make something more difficult to understand.” They should have probably added “than it needs to be.” Continue reading
Google’s Dirty “Display Network” and Metrics
The Display Network on Google is well-known among the cognoscenti (that would be me, you, and any other nerd reading this post) to be problematic at best. Continue reading
