SEO requires good metrics or KPIs (Key Performance Indicators). After all, we’re not doing SEO “for our health” but usually “to make money” or if we’re a nonprofit to achieve a goal such as getting more donations and/or helping our target demographic. Continue reading
Once you have mastered the basics of Google Analytics, it’s time to move on to more advanced topics, such as goals.
Once you have mastered the basics of Google Analytics, it’s time to move on to more advanced topics, such as (advanced) segments.
Google Analytics is a powerful, free Web metrics program. But it’s not easy to use!
For many of us, one of our main objectives with social media marketing is to drive traffic from a social media network (e.g., YouTube, Facebook, or Twitter) to our website.
The SEO industry, unfortunately, is plagued by thieves, scoundrels, and obfuscators. Merriam-Webster defines ‘obfuscate’ as “to make something more difficult to understand.” They should have probably added “than it needs to be.” Continue reading