San Jose, California – July 5, 2021. The JM Internet Group, a leader in books and online learning on Google Ads (AdWords), Social Media Marketing, and SEO (Search Engine Optimization), is proud to announce its fall 2021 update to its Google Ads Workbook. The book, authored by Jason McDonald, brings together best-in-class information on Google Ads (formerly called Google AdWords), helping small business owners and marketers maximize their ROI on the Google advertising platform.
“Google Ads keeps evolving, and so it came as no surprise that even our mid-year update had some major changes,” explained Jason McDonald, director of the JM Internet Group. “The biggest change, of course, is Google’s deprecation of so-called ‘broad-matched modified’ and its expansion of meanings for both exact and phrase match. Only at Google could ‘exact match’ not really mean ‘exact match,’ and ‘phrase match’ not really mean ‘phrase match.'”
The newly updated book on Google ads can be found at https://www.jm-seo.org/books/adwords-workbook/. That summary page explains the book and has links to Amazon, where the book now tops 216 ratings with an average of 4.5 stars. Not surprisingly, the Google Ads book is consistently included as a best-seller on Amazon and on other lists of best books on Google ads for 2021. For example, interested persons can check out a popular list of best-selling and top-rated books on Google Ads for 2021 at https://www.nigcworld.com/wp/10-best-books-google-adwords-2014-boost-ppc-advertising-profits/. Another is the JM Internet Group’s own list of best books on Google Ads for 2021 that can be found at https://www.jm-seo.org/2017/06/adwords-books/.
BEST BOOKS ON GOOGLE ADS: MASTER ONLINE ADVERTISING
Here is background on this release. The JM Internet Group is an innovative publisher of books by its director, Jason McDonald, on digital marketing including books on online advertising. Google dominates the online advertising world, especially with regard to search engines. People around the world go to Google, Bing, Yahoo, and even Amazon to find things, and advertisers around the world use Google Ads on the largest platform when they want to show up for what is called “intent-based advertising.” The booklist helps practitioners keep up-to-date on the latest trends and insights on the Google platform. It should also be noted that Jason McDonald, the author, is a recognized expert witness in Google Ads and that information can be found at https://www.jasonmcdonald.org/adwords/adwords-expert-witness/.
ABOUT THE JM INTERNET GROUP
The JM Internet Group provides SEO, Social Media Marketing, and Google Ads training and courses for busy marketers and businesspeople. Online search engine optimization training helps explain keywords, page tags, link building strategies and other techniques needed to climb to the top of search engine rankings for Google, Yahoo, and Bing. The teaching methodology is hands on, with live examples and discussions, taught from the convenience of each student’s computer. In addition, the company publishes books on digital marketing.