Author Archives: Jason McDonald

About Jason McDonald

Jason McDonald is a top-rated San Francisco SEO Consultant. His consulting services include search engine optimization consulting, social media marketing consulting, and Google AdWords consulting. Jason's motto as a consultant is that he doesn't do SEO 'for you' but rather he does SEO 'with you.' That goes as well for his social media marketing consultant activities and Google AdWords consultant services. Besides serving clients in the San Francisco Bay Area, Jason consults with clients in Silicon Valley (San Jose), Oakland and other cities throughout the Bay Area. Beyond the Bay Area, Jason is available as an SEO consultant, Social Media Consultant, and as an expert witness in litigation involving social media marketing, search engine optimization and pay-per-click advertising.

Online Social Media Marketing Training 2020 – Course Schedule for Fall, 2020

Master Social Media Marketing at Stanford Continuing Studies – Fall 2020!

Social media marketing is hard work. First, you have to have a “conceptual framework” about what social media “marketing” really is. (Hint: it’s a party and you’re the party planner). Then, you have to have a content marketing strategy. And finally you have to have both strategic and technical knowledge of Facebook, Instagram, Twitter, YouTube, LinkedIn and even TikTok. It’s enough to make a modern marketer pull his or her hair out (and make a viral TikTok video about how hard it is to do marketing in this new, digital marketing). Continue reading →

On Page SEO Checklist – Minimum ‘Must Haves’ for SEO Success

On Page SEO, of course, is the art and science of optimizing not just an individual web page but an entire website for SEO. It’s about being “Google friendly.” In this post, I’ll assume you have a good handle on your keyword targets and you’ve created a structured Keyword Worksheet, so that you know which keywords match which pages, starting with your homepage. We can use the HealthyPaws website at https://www.healthypawspetinsurance.com/ as a simple example of a well-optimized website. Continue reading →

Online Social Media Marketing Training 2020 – Course Schedule for Summer, 2020

Master Social Media Marketing at Stanford Continuing Studies – Summer 2020!

Social media marketing is hard work. First, you have to have a “conceptual framework” about what social media “marketing” really is. (Hint: it’s a party and you’re the party planner). Then, you have to have a content marketing strategy. And finally you have to have both strategic and technical knowledge of Facebook, Instagram, Twitter, YouTube, LinkedIn and even TikTok. It’s enough to make a modern marketer pull his or her hair out (and make a viral TikTok video about how hard it is to do marketing in this new, digital marketing). Continue reading →

JM Internet Group Announces List of Best Books on Google Ads (AdWords) for 2020

San Jose, California – May 12, 2020. The JM Internet Group, a leader in books and online learning on Google Ads (AdWords), Social Media Marketing, and SEO (Search Engine Optimization), is proud to announce its summer updates to its list of the best books on Google Ads (formerly called Google AdWords) for 2020. The company produces much-read lists of the best books on digital marketing, and as online advertising grows, so does the demand for curated lists of the best books on the topic. Continue reading →

JM Internet Group Announces Update to List of Best SEO Books of 2020

San Jose, California – April 28, 2020. The JM Internet Group, a leader in books and online learning on Google Ads (AdWords), Social Media Marketing, and SEO (Search Engine Optimization), is proud to announce its summer updates to its book list on search engine optimization. The company produces much-read lists of the best books on marketing, social media marketing, SEO, and even Google Ads. Continue reading →

What is the Difference between Google Ads vs. Facebook Ads? Which is Better?

People often ask, what’s the difference between Google Ads vs. Facebook ads? Or, which is better: Google Ads vs. Facebook Ads? The two systems are radically different. So let’s go through them step-by-step. Which is better Google ads or Facebook Ads? Short answer: Google Ads are better. Long answer: “It Depends.” Continue reading →