Master Social Media Marketing at Stanford Continuing Studies – Fall 2020!
Social media marketing is hard work. First, you have to have a “conceptual framework” about what social media “marketing” really is. (Hint: it’s a party and you’re the party planner). Then, you have to have a content marketing strategy. And finally you have to have both strategic and technical knowledge of Facebook, Instagram, Twitter, YouTube, LinkedIn and even TikTok. It’s enough to make a modern marketer pull his or her hair out (and make a viral TikTok video about how hard it is to do marketing in this new, digital marketing). Continue reading