Link-building is fundamental to SEO. In this post, I am not going to explain what links are, nor why they matter. I’m going to ignore nofollow vs. dofollow, domain authority, relevance and all the technical details. I’m assuming you know that. You’re ready for “link-building.” What you need is a list of ideas. A checklist of ideas on how to build links, that you can run through looking for easy link ideas. Continue reading
Tag Archives: Search Engine Optimization
SEO Course 2021 Online: Schedule of Live Zoom Classes
The Spring 2021 online class on SEO (Search Engine Optimization) is fast approaching. All classes are taught via live ZOOM and are recorded. So if you can’t make it live, you can watch it in video. I also offer live one-on-one “office hour” appointments on an as needed basis. Continue reading
JM Internet Group Announces Revised of Best Books on SEO (Search Engine Optimization) for 2021
San Jose, California – February 23, 2021. The JM Internet Group, a leader in books and online learning on Google Ads (AdWords), Social Media Marketing, and SEO (Search Engine Optimization), is proud to announce its 2021 update to its list of the best books on SEO (Search Engine Optimization) for 2021. The company produces much-read lists of the best books on digital marketing, and as online marketing grows, so does the demand for curated lists of the best books on the topic. Continue reading
How to View Source for SEO – Viewing the HTML Source Code
HTML is the “code” that lies underneath all websites. It’s important for web design, but also for SEO (Search Engine Optimization). People thus often ask me, “How do I view Source for a website?” It’s not hard. Let’s investigate. Continue reading
On Page SEO Checklist – Minimum ‘Must Haves’ for SEO Success
On Page SEO, of course, is the art and science of optimizing not just an individual web page but an entire website for SEO. It’s about being “Google friendly.” In this post, I’ll assume you have a good handle on your keyword targets and you’ve created a structured Keyword Worksheet, so that you know which keywords match which pages, starting with your homepage. We can use the HealthyPaws website at https://www.healthypawspetinsurance.com/ as a simple example of a well-optimized website. Continue reading
SEO Audit and To-do List: What to do First, Second, Third
SEO is complex. The parts work together: On Page and Off Page, at the highest level; title tags and social media mentions at the micro level. It can be daunting to confront an SEO audit and then make a plan of attack for your search engine optimization project. Here are some quick thoughts about how to conduct an SEO audit and what to do first, second, third, etc. Continue reading
Amazon SEO Strategy for 2020 and Beyond: An Amazon SEO Tutorial
Amazon is a search engine and thus SEO (Search Engine Optimization) works for Amazon; here’s a quick tutorial to Amazon SEO with links to the best resources. Amazon, in short, is the #2 search engine after Google (not counting YouTube), and so if you’re into e-commerce or selling on Amazon you’d be crazy not to pay attention to how to SEO a product on Amazon. Continue reading
Metrics and KPIs for SEO: What Should You Measure Each Month?
SEO requires good metrics or KPIs (Key Performance Indicators). After all, we’re not doing SEO “for our health” but usually “to make money” or if we’re a nonprofit to achieve a goal such as getting more donations and/or helping our target demographic. Continue reading
How to Conduct an On Page SEO Audit
An On Page SEO audit is a check up as to whether your website is following the basic principles of On Page SEO. Continue reading
The World’s Shortest Guide to an Easy SEO Audit and Getting the Party Started
OK, I admit it. “Let’s get this party started” is probably the most overused cliche of the pop dance industry. I like both Pink’s version, Get the Party Started and the Black Eyed Peas’, Let’s Get it Started; yeah, I’m a 50+ year old, boring white male but I love pop music and pop culture! Continue reading
