On Page SEO, of course, is the art and science of optimizing not just an individual web page but an entire website for SEO. It’s about being “Google friendly.” In this post, I’ll assume you have a good handle on your keyword targets and you’ve created a structured Keyword Worksheet, so that you know which keywords match which pages, starting with your homepage. We can use the HealthyPaws website at https://www.healthypawspetinsurance.com/ as a simple example of a well-optimized website. Continue reading
Tag Archives: Search Engine Optimization
SEO Audit and To-do List: What to do First, Second, Third
SEO is complex. The parts work together: On Page and Off Page, at the highest level; title tags and social media mentions at the micro level. It can be daunting to confront an SEO audit and then make a plan of attack for your search engine optimization project. Here are some quick thoughts about how to conduct an SEO audit and what to do first, second, third, etc. Continue reading
Amazon SEO Strategy for 2020 and Beyond: An Amazon SEO Tutorial
Amazon is a search engine and thus SEO (Search Engine Optimization) works for Amazon; here’s a quick tutorial to Amazon SEO with links to the best resources. Amazon, in short, is the #2 search engine after Google (not counting YouTube), and so if you’re into e-commerce or selling on Amazon you’d be crazy not to pay attention to how to SEO a product on Amazon. Continue reading
Metrics and KPIs for SEO: What Should You Measure Each Month?
SEO requires good metrics or KPIs (Key Performance Indicators). After all, we’re not doing SEO “for our health” but usually “to make money” or if we’re a nonprofit to achieve a goal such as getting more donations and/or helping our target demographic. Continue reading
How to Conduct an On Page SEO Audit
An On Page SEO audit is a check up as to whether your website is following the basic principles of On Page SEO. Continue reading
The World’s Shortest Guide to an Easy SEO Audit and Getting the Party Started
OK, I admit it. “Let’s get this party started” is probably the most overused cliche of the pop dance industry. I like both Pink’s version, Get the Party Started and the Black Eyed Peas’, Let’s Get it Started; yeah, I’m a 50+ year old, boring white male but I love pop music and pop culture! Continue reading
JM Internet Announces New SEO Toolbook 2018, a Book on Small Business Tools for Search Engine Optimization
San Jose, California – February 25, 2018. The JM Internet Group (https://www.jm-seo.org/), a leader in online SEO training, is proud to announce the publication of the 2018 edition of the SEO Toolbook, a compilation of zero cost tools for search engine optimization for small business. The SEO Toolbook is a companion to the very popular SEO Fitness Workbook 2018, now available as well on Amazon.
JM Internet Announces Revised AdWords Coupons List as part of 2018 AdWords Book Update
San Jose, California – December 24, 2017. The JM Internet Group (https://www.jm-seo.org/), a leader in online SEO training, is proud to announce an update to its popular list of AdWords Coupons for small business marketers. Many advertisers new to Google advertising are keen to find these coupons to lower the cost of testing out Google’s popular AdWords platform.
JM Internet Announces Updated List of Best SEO Conferences Garners Featured Snippet Status
San Jose, California – December 21, 2017. The JM Internet Group (https://www.jm-seo.org/), a leader in books on SEO, Social Media Marketing, and AdWords for small business owners and marketers, is proud to announce that its updated and popular list of the best conferences on Search Engine Optimization for 2018 has garnered “feature snippet” status for some key searches on Google. Google awards “feature snippet” status when its algorithm determines that a web page constitutes the best answer to a common question or query.
JM Internet Announces New SEO Fitness Workbook 2018, a Book on Search Engine Optimization for Small Business
San Jose, California – December 15, 2017. The JM Internet Group (https://www.jm-seo.org/), a leader in online SEO training, is proud to announce the publication of the 2018 edition of the SEO Fitness Workbook, one of the most popular books on search engine optimization for small businesses.
