Ranking at the top of Google results from a series of factors, often called the “Algorithm.” One of the factors is the simplest: getting your site “in” the Google indexed. But how do you know if Google even knows your website exists? How do you know if your website is being indexed? And, if not, how can you get it into the index? Let’s investigate.
Google is the world’s largest search engine, but – I would argue – the folks at Google are kinda sort lazy. Many times, you do a search and the results really are not that great, especially things that are time-sensitive. Because Google likes links, it will often show you ANCIENT content that has a lot of links rather than more relevant FRESH content. Continue reading
People often ask, what is the “site command” or “site operator” on Google? #NERDALERT. There are some tricks on how to search Google for SEO purposes. The “site operator” can tell you whether, and how frequently, your site is indexed by Google. Let’s investigate! Continue reading
People often ask, what’s the difference between Google Ads vs. Facebook ads? Or, which is better: Google Ads vs. Facebook Ads? The two systems are radically different. So let’s go through them step-by-step. Which is better Google ads or Facebook Ads? Short answer: Google Ads are better. Long answer: “It Depends.” Continue reading
People often ask, how do I find the questions that my customers are asking for keyword research? (Ironic, isn’t it?) Well, one of the best tools is Google itself, namely it’s PAA (People Also Ask) feature. Let’s investigate. Continue reading
Google, like many large businesses, is doing its part to help its customers stay afloat during the COVID-19 / Coronavirus Pandemic. Among its outreach efforts: Google Ads Credits. That is, ‘free’ money from Google for advertisers active since 2019. Let’s investigate! Continue reading
I recently attended “LocalU” virtually, and it was a great conference. If you’re a local business, or you’re “into” Local SEO, I highly recommend it. But… (there’s always a but). Continue reading
Google is the world’s most powerful search engine, but many people do not know secret “tips” to use its advanced search engines. As marketers, we often want to keep track of keywords that matter to our industry, our company, and our industry, especially in these trying times. Continue reading
Google has announced that they are forcibly migrating everyone to their “new” and “improved” Universal App Campaigns (UAC) in Google AdWords. You can read the propaganda, oops I mean the announcement, here. Continue reading
Getting reviews from real customers should be one of your top priorities for local SEO! The review count on Google and/or on Yelp has a HUGE impact on whether your business will rank near the top of the Google snack pack, on Yelp, and on Bing.