Master SEO at Stanford Continuing Studies – Fall 2020!
SEO is hard work. There are your keywords. There’s your On Page SEO. There’s your Off Page SEO. Then there’s actually “doing it,” that is putting virtual pen to virtual paper and creating a step-by-step action plan for your SEO project.
However, you can do it! It takes a little learning, some common sense, and a lot of hard work, working step-by-step in a systematic fashion on your SEO. Fortunately, I will be offering my Online SEO Course this summer for Stanford Continuing Studies.
- LEARN MORE & REGISTER at the Stanford Website, here.
- Course Cost: $485
- Course Dates: September 21 – October 23, 2020
This online SEO course follows my popular book, the SEO Fitness Workbook and its aim is to provide a live, hands-on online course oriented towards helping you to “make a plan” and begin systematically working on your company’s or non-profit’s SEO.
SCHEDULE OF LIVE SESSIONS
Each week, we will have two sessions. The first is a “lecture” with Q&A and the second is a “workshop,” designed to help students “reverse engineer” what other companies are doing, and brainstorm their own systematic SEO plan. ALL sessions are recorded, so if you can’t make it live, you can catch it in video. I also offer one-on-one “office hours” for students, plus readings, discussions, quizzes, and a course project. It’s a great way to get started on SEO and “just do it!”
SCHEDULE OF LIVE ZOOM SESSIONS
Here are the session dates and time; note all times are CALIFORNIA times. Use the Time Zone Converter (Links to an external site.) to convert to your local time zone.
- Week 1: Keywords – Identifying Transactional Keywords
Lecture: Monday, September 21: 6-7:30 pm.
Workshop: Thursday, September 24: 12-1 pm.
- Week 2: On Page SEO – Making your Website Google-friendly
Lecture: Tuesday, September 29: 2-3:30 pm
Workshop: Wednesday, September 30: 5-6 pm
- Week 3: Off Page SEO – Links, Social Mentions, Social Authority (Reviews)
Lecture: Monday, October 5: 6-7:30 pm
Workshop: Thursday, October 8: 12-1 pm
- Week 4: Content Marketing – Blogs, Press Releases, and Content Strategy
Lecture: Monday, October 13: 6-7:30 pm
Workshop: Thursday, October 15: 12-1 pm
- Week 5: Metrics – Google Analytics & More
Lecture: Monday, October 19: 4-5:30 pm
Workshop: Tuesday, October 20: 5-6 pm
I’m happy to answer quick questions about the course content. Just use the contact form or call me at 415-655-1071.