People often ask, how do I find the questions that my customers are asking for keyword research? (Ironic, isn’t it?) Well, one of the best tools is Google itself, namely it’s PAA (People Also Ask) feature. Let’s investigate. Continue reading
Author Archives: Jason McDonald
Google Ads Credits – Getting ‘Free Money’ from Google During COVID-19 / Coronavirus
Google, like many large businesses, is doing its part to help its customers stay afloat during the COVID-19 / Coronavirus Pandemic. Among its outreach efforts: Google Ads Credits. That is, ‘free’ money from Google for advertisers active since 2019. Let’s investigate! Continue reading
Brand Identity on Social Media: the Helpful Expert
Your brand needs an identity on social media, and it’s not BUY MY STUFF. That’s a nice concept, but it won’t work. Continue reading
The Local Pack for Desktop Searches: Yes, It Can Matter!
I recently attended “LocalU” virtually, and it was a great conference. If you’re a local business, or you’re “into” Local SEO, I highly recommend it. But… (there’s always a but). Continue reading
Using Advanced Google Searches and Start.me to Create Quick Links for Marketing
Google is the world’s most powerful search engine, but many people do not know secret “tips” to use its advanced search engines. As marketers, we often want to keep track of keywords that matter to our industry, our company, and our industry, especially in these trying times. Continue reading
Marketing in a Post-Coronavirus World
Coronavirus is spreading through our societies as an “idea,” as a “panic.” The disruption it’s inflicting on all of us is an “idea” — things like — don’t fly in airplanes, don’t get into cruise ships. Buy masks, toilet paper, stop going to restaurants, etc. Continue reading
Serious Humor: Digital Marketing Made Easy and Fun – 29 October 2019
SERIOUS HUMOR: Digital Marketing Made Easy and Fun
Trends | Tips | To-Dos
29 October 2019
Trends | Tips | To-Dos
29 October 2019
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TRENDS: WHAT ARE THE COOL MARKETERS TALKING ABOUT? #CoolKids
Content Marketing, Meet AI; AI, meet Content Content Marketing –
If you haven’t heard yet, AI (‘Artificial Intelligence‘) for marketing is a thing. A big thing. Continue reading
SEO Audit and To-do List: What to do First, Second, Third
SEO is complex. The parts work together: On Page and Off Page, at the highest level; title tags and social media mentions at the micro level. It can be daunting to confront an SEO audit and then make a plan of attack for your search engine optimization project. Here are some quick thoughts about how to conduct an SEO audit and what to do first, second, third, etc. Continue reading
How to Conduct an On Page SEO Audit: Step-by-step
“On page” SEO, of course, is the art and science of building SEO-friendly websites that “speak Google.” It’s about how you get your keywords onto the page in such a way that the website clearly communicates its keyword targets to Google yet is not so clunky, and keyword-stuffed that either Google or humans (or both) hate it. Let’s review the steps to how to conduct a quick ‘On Page’ SEO audit. Continue reading
Amazon SEO Strategy for 2020 and Beyond: An Amazon SEO Tutorial
Amazon is a search engine and thus SEO (Search Engine Optimization) works for Amazon; here’s a quick tutorial to Amazon SEO with links to the best resources. Amazon, in short, is the #2 search engine after Google (not counting YouTube), and so if you’re into e-commerce or selling on Amazon you’d be crazy not to pay attention to how to SEO a product on Amazon. Continue reading
