People often ask, how do I find the questions that my customers are asking for keyword research? (Ironic, isn’t it?) Well, one of the best tools is Google itself, namely it’s PAA (People Also Ask) feature. Let’s investigate.
Watch Keyword Researching using PAAs (People Also Ask) on Google on YouTube!
First, you gotta gotta gotta know your keywords for effective SEO (Search Engine Optimization). What keywords to your customer enter into Google? And, increasingly, what questions do they enter into Google? As part of initial keyword research, I always look at questions people ask; if possible, I try to rank for “featured snippets,” and one of the ways to do this is to optimize around common questions.
PAAS on Google: People Also Ask
Second, to get started, go to the blank Google screen at https://www.google.com/. Type in a keyword plus some type of question helper phrase as in “How to Contest a Will?” (if you were a will contest or probate attorney). Or you might type in “What is probate?” (if you were a probate attorney). Basically take your core keyword and add in some helpers. Then play around with those searches to generate more questions for your question list. You can also pay attention to the related searches and search suggestions. Plus a “pro tip” – open and close the bottom question on the PAA list to get more questions.
ANSWER THE PUBLIC
Third, if that doesn’t given you enough questions for thought. Check out Answer the Public at https://answerthepublic.com/. This free tool is amazing – enter in a keyword and then let it populate a list of questions. Then take some of these questions back to Google and input them into the PAA’s. In this fashion, you can quickly build a list of “starter” questions and begin to research how relevant they are for your business, and how easy it might be to rank for the featured snippet.
Happy keyword research!