Excerpted from the Social Media Marketing Workbook 2017.
Effective content for social media comes in two main varieties: your own content and other people’s content. Continue reading
When you’re setting up your Facebook Page and/or working on your Facebook marketing strategy, you want to be able to identify interesting Pages and content on Facebook.
Effective Social Media Marketing requires having a content marketing strategy, including other people’s content.
There are people in the world who just shine, who radiate insight, humor. Who make you think. Who make you mediate. Whose wisdom and insight crosses their field to yours. Such, of course, is the great Yogi Berra. In homage, here are my mediations on some of his quotes and what they mean to me as a marketer. Continue reading
Content marketing, or CM for short, is currently the new new thing in marketing. Its big idea is that fresh, informative content – blog posts, eBooks, infographics, memes, video – will attract customers, build your brand, and ultimately results in sales leads and actual sales. Continue reading
NOTE: This is a draft excerpt from my forthcoming Social Media Marketing Workbook. Please read it with that in mind, and send any comments to me via my Website http://jmlinks.com/1a.
Most books on social media marketing (or SMM for short) either focus on the high, high level of hype, hype, hype or focus on the low, low, low level of micro technical details. Continue reading
Content is king, and queen, and jack! You gotta gotta create content to share: blog posts, images, infographics, memes, and even videos. Continue reading