Tag Archives: Content Marketing

Content is King on Social Media: You are the Court Jester

In my book on Social Media Marketing, I remind people that “social media is a party” and “you are the party-thrower.” That’s totally true. People (customers, potential customers…) come to your Facebook, Instagram, TikTok… to “have fun” and to “consume content.” In this post, let’s dig into content. They say, “Content is King,” especially on social media… and we are all content marketers now. That’s true as well. You are the “Court Jester,” the person responsible for creating, nurturing, spurring, encouraging, and otherwise getting a reliable stream of text posts, text, pictures, photographs, infographics, videos (oh, yes, videos) onto your social platforms.

Let’s investigate! Continue reading

Digital Marketing: Strategy, Skills, & Attitude

That “marketing has gone digital” is pretty much a platitude by 2022. Yes, there still exists “traditional” marketing, especially “word of mouth,” and to a greatly diminished extent since the Pandemic, trade shows. But traditional print media – magazines, trade press, and daily newspapers… are all but extinct, reaching only the most “traditional” and “elderly” of consumers. Billboards? OK, yes, they still exist. Direct mail – not dead (yet), and so on and so forth. Some of the traditional venues and methodologies are “hanging on” but they’re more like a 99 year old woman in a nursing home, than a young vibrant lad of just 16. Continue reading

Serious Humor: Digital Marketing Made Easy and Fun – 29 October 2019


SERIOUS HUMOR: Digital Marketing Made Easy and Fun
Trends | Tips | To-Dos
29 October 2019

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TRENDS: WHAT ARE THE COOL MARKETERS TALKING ABOUT? #CoolKids

Content Marketing, Meet AI; AI, meet Content Content Marketing –

If you haven’t heard yet, AI (‘Artificial Intelligence‘) for marketing is a thing. A big thing. Continue reading

Serious Humor: Digital Marketing Made Easy and Fun – 23 September 2019


SERIOUS HUMOR: Digital Marketing Made Easy and Fun
Trends | Tips | To-Dos
23 September 2019

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TRENDS: WHAT ARE THE COOL MARKETERS TALKING ABOUT? #CoolKids

Reviews Go Bye Bye –

Bye, bye reviews as Google cracks down on review stars on Google search results. Review stars show up in search results for categories like recipes. Continue reading

Homage to Yogi Berra & Internet Marketing (SEO / Social Media)

There are people in the world who just shine, who radiate insight, humor. Who make you think. Who make you mediate. Whose wisdom and insight crosses their field to yours. Such, of course, is the great Yogi Berra. In homage, here are my mediations on some of his quotes and what they mean to me as a marketer. Continue reading

Party On: How to Think about Social Media Marketing

NOTE: This is a draft excerpt from my forthcoming Social Media Marketing Workbook. Please read it with that in mind, and send any comments to me via my Website http://jmlinks.com/1a.

Most books on social media marketing (or SMM for short) either focus on the high, high level of hype, hype, hype or focus on the low, low, low level of micro technical details. Continue reading