A “business page” is a must if you want to use Facebook for marketing. Whereas individuals have “profiles,” businesses have “pages.” A “page” is the foundational element to using Facebook for either organic or paid advertising. Facebook has more than one way, however, to manage your business page. In this post, I will focus on “organic” marketing on Facebook and the different tools that Facebook (Meta) has for managing your business page. My examples are also drawn from the desktop, although if you’re a 100% phone person you can also manage these resources via the Facebook app.
Fifteen minutes doesn’t seem like a long time; unless you’re in math class in Junior High, or gym class, or whatever class you couldn’t stand. Or perhaps if you’re Dad or Mom was lecturing you in the car. Then fifteen minutes didn’t seem like a short time at all. Well, now you’re an “adult” or at least you’re supposed to pretend you’re an adult. And you’re an author. Or at least an aspiring author. What can you do in fifteen minutes a day? Continue reading
SERIOUS HUMOR: Digital Marketing Made Easy and Fun
Trends | Tips | To-Dos
29 October 2019
TRENDS: WHAT ARE THE COOL MARKETERS TALKING ABOUT? #CoolKids
Content Marketing, Meet AI; AI, meet Content Content Marketing –
If you haven’t heard yet, AI (‘Artificial Intelligence‘) for marketing is a thing. A big thing. Continue reading
It’s pretty common knowledge these days that Facebook “organic reach” is dead. Dead, dead as a door nail. Continue reading
Facebook marketing isn’t easy, whether it’s Facebook organic or Facebook advertising. Continue reading
Watching Mark Zuckerberg’s testimony to Congress was fun! Among the most confusing elements that went back and forth was this idea of did or does Facebook “sell” data. Congressmen and women asked him, repeatedly, about how Facebook “sold” data and how that data was stolen or at least misappropriated by Cambridge Analytica. Zuckerberg responded, rather disingenuously, that Facebook doesn’t “sell” data and that “you can download your Facebook data at any time, and you control it.” To Zuck’s mind, it’s all well and good because you and I “own” our data… Continue reading
Imitation, they say, is the highest form of flattery. Even higher, is “intelligent imitation.” Continue reading
Once you have a Page on Facebook, how do you promote it? Don’t forget free ways to promote your Page such as asking your real-world customers to “like” you on Facebook, or cross-posting your Facebook to/from your website, your Facebook to/from your Twitter, etc. However, there’s also advertising on Facebook. Continue reading
As a business or nonprofit organization, you’ll want a Facebook Page, especially if you can connect your marketing to the Facebook themes of friends, family, and fun.
When you’re setting up your Facebook Page and/or working on your Facebook marketing strategy, you want to be able to identify interesting Pages and content on Facebook.