In the dynamic realm of social media, Meta’s AI-powered algorithm stands as a pivotal force reshaping how users engage with content on their Newsfeeds. Continue reading
Tag Archives: Facebook Marketing
Decoding the Facebook Algorithm: A Game-Changer for Content Marketers
Facebook reigns supreme as a powerhouse platform for brands and creators to connect with their audience. Continue reading
Beyond Being a User: Unleash the Power of Facebook with Organic and Ad Techniques
Facebook, with its billions of users worldwide, is not just a platform for casual scrolling and social interaction; it’s a powerful tool for businesses and individuals alike to connect, engage, and grow. Continue reading
Managing Your Facebook Business Page: You Have (Too Many) Choices
A “business page” is a must if you want to use Facebook for marketing. Whereas individuals have “profiles,” businesses have “pages.” A “page” is the foundational element to using Facebook for either organic or paid advertising. Facebook has more than one way, however, to manage your business page. In this post, I will focus on “organic” marketing on Facebook and the different tools that Facebook (Meta) has for managing your business page. My examples are also drawn from the desktop, although if you’re a 100% phone person you can also manage these resources via the Facebook app.
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Facebook for Authors: What You Can Do in 15 Minutes a Day
Fifteen minutes doesn’t seem like a long time; unless you’re in math class in Junior High, or gym class, or whatever class you couldn’t stand. Or perhaps if you’re Dad or Mom was lecturing you in the car. Then fifteen minutes didn’t seem like a short time at all. Well, now you’re an “adult” or at least you’re supposed to pretend you’re an adult. And you’re an author. Or at least an aspiring author. What can you do in fifteen minutes a day? Continue reading
Serious Humor: Digital Marketing Made Easy and Fun – 29 October 2019
Trends | Tips | To-Dos
29 October 2019
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TRENDS: WHAT ARE THE COOL MARKETERS TALKING ABOUT? #CoolKids
Content Marketing, Meet AI; AI, meet Content Content Marketing –
If you haven’t heard yet, AI (‘Artificial Intelligence‘) for marketing is a thing. A big thing. Continue reading
Facebook Marketing Tips: The Superfan Strategy for Promoting Your Facebook Content
It’s pretty common knowledge these days that Facebook “organic reach” is dead. Dead, dead as a door nail. Continue reading
25+ Facebook Technical Tips: Tips Everyone Should Know (But Not Everyone Does)
Facebook marketing isn’t easy, whether it’s Facebook organic or Facebook advertising. Continue reading
Zuckerberg’s Testimony: What Does Zuckerberg Mean by ‘You Own Your Data?’
Watching Mark Zuckerberg’s testimony to Congress was fun! Among the most confusing elements that went back and forth was this idea of did or does Facebook “sell” data. Congressmen and women asked him, repeatedly, about how Facebook “sold” data and how that data was stolen or at least misappropriated by Cambridge Analytica. Zuckerberg responded, rather disingenuously, that Facebook doesn’t “sell” data and that “you can download your Facebook data at any time, and you control it.” To Zuck’s mind, it’s all well and good because you and I “own” our data… Continue reading
How to Audit Companies on Facebook for Ideas
Imitation, they say, is the highest form of flattery. Even higher, is “intelligent imitation.” Continue reading