San Jose, California – February 23, 2021. The JM Internet Group, a leader in books and online learning on Google Ads (AdWords), Social Media Marketing, and SEO (Search Engine Optimization), is proud to announce its 2021 update to its list of the best books on SEO (Search Engine Optimization) for 2021. The company produces much-read lists of the best books on digital marketing, and as online marketing grows, so does the demand for curated lists of the best books on the topic. Continue reading
Author Archives: Jason McDonald
Facebook for Authors: What You Can Do in 15 Minutes a Day
Fifteen minutes doesn’t seem like a long time; unless you’re in math class in Junior High, or gym class, or whatever class you couldn’t stand. Or perhaps if you’re Dad or Mom was lecturing you in the car. Then fifteen minutes didn’t seem like a short time at all. Well, now you’re an “adult” or at least you’re supposed to pretend you’re an adult. And you’re an author. Or at least an aspiring author. What can you do in fifteen minutes a day? Continue reading
How to Update Kindle: Acquiring the Latest Book Versions
We update our major books at least every six months, and especially at the turn of the year. Amazon will not let you re-purchase the kindle version; it will also NOT charge you for the purchase. Thus, you MUST purchase the “Teacher’s Edition” to get the latest version on Kindle. Here’s how.
Using Google Search Tools to Find Fresh Content
Google is the world’s largest search engine, but – I would argue – the folks at Google are kinda sort lazy. Many times, you do a search and the results really are not that great, especially things that are time-sensitive. Because Google likes links, it will often show you ANCIENT content that has a lot of links rather than more relevant FRESH content. Continue reading
Identifying Books to Read on (Digital) Marketing
Books! Yes, books! Not blog posts. Not YouTube videos. Not online courses. But books! Books make you smarter as a marketer, and they are an incredible resource that many people don’t tap into. Continue reading
Using the Bing (Microsoft) Ad Location Tool to Check Microsoft / Bing Local SEO
Bing (https://www.bing.com/) sucks; OK, I said it. It is allegedly the #2 Search Engine on the Internet (though I would argue that Amazon and YouTube are far more important “search engines.”) But still, some people use Bing – like Grandma, Grandpa, people who don’t like Google, and two people on some distant desert island who have bad WiFi. Continue reading
How to Use the Google Ads Preview Tool Anonymously
The Google Ads preview tool allows you to see the web from different locations and devices. Even better, there is an anonymous version of the tool at https://ads.google.com/anon/AdPreview. Continue reading
Keyword Stuffing: What is Keyword Stuffing?
People often ask, ‘What is keyword stuffing?’ It’s one of the no-no’s of SEO, that’s to be sure. However, don’t believe everything you read on the Blogosphere as blog post after blog post will tell you to “write for humans” and not to “stuff keywords.” The truth is somewhere in between – write keyword-heavy content but also write in good grammar and natural prose. Let’s investigate. Continue reading
TikTok Marketing: Marketing a Business on TikTok (Plus Advertising)
TikTok is the new new thing on social media. And, accordingly, it’s the new, new thing when it comes to social media marketing and social media advertising. TikTok is young. TikTok is fresh. TikTok is huge (800 million monthly active users, and a daily view time of 52 minutes). Other social media marketers have created great content on “marketing guides to TikTok” (See resources below), so I’m not going to go into all of the basics. Rather, I want to highlight some of the purely marketing opportunities on TikTok. Continue reading
What is a Business Value Proposition, and How Do You Write One?
People often ask, ‘What is a Business Value Proposition?’ and ‘How do you write one?’ Let’s investigate! Continue reading