Hashtags, of course, are “topics” around which people talk, post, and share on social media. They began on Twitter, and now exist on nearly every social media network. If, for example, you want to see what people are saying about Tulsa, just go to Twitter (or Instagram) and type in #Tulsa. Or, it can be something that’s abstract, like #Globalwarming or something silly like #Spacealiensongs. If you’re not sure what a hashtag is, check out this article. Continue reading
The Google Keyword Planner is the preeminent keyword discovery tool for SEO, Google Ads (AdWords), and even Social Media Marketing (SMM). Continue reading
SEO requires good metrics or KPIs (Key Performance Indicators). After all, we’re not doing SEO “for our health” but usually “to make money” or if we’re a nonprofit to achieve a goal such as getting more donations and/or helping our target demographic. Continue reading
An On Page SEO audit is a check up as to whether your website is following the basic principles of On Page SEO. Continue reading
Content curation is an important part of social media marketing. Continue reading
Featured snippets appear on Google roughly 9% of the time according to some research. Accordingly, how to rank for featured snippets is a subject of intense competition in the SEO industry. Continue reading
What is ‘Keyword Stuffing?’ Can you go too far, or not far enough when it comes to inserting keywords into SEO-optimized content?
Google has decided to be a little evil (pardon the pun), by removing detailed keyword data from its Keyword Planner.
Once you have mastered the basics of Google Analytics, it’s time to move on to more advanced topics, such as goals.