SEO requires good metrics or KPIs (Key Performance Indicators). After all, we’re not doing SEO “for our health” but usually “to make money” or if we’re a nonprofit to achieve a goal such as getting more donations and/or helping our target demographic. Continue reading
Category Archives: How To
How to Conduct an On Page SEO Audit
An On Page SEO audit is a check up as to whether your website is following the basic principles of On Page SEO. Continue reading
How to Use Google News for Content Curation and Social Media Marketing
Content curation is an important part of social media marketing. Continue reading
How to Rank for Featured Snippets
Featured snippets appear on Google roughly 9% of the time according to some research. Accordingly, how to rank for featured snippets is a subject of intense competition in the SEO industry. Continue reading
Keyword Stuffing and Google Panda: A Little Salt?
What is ‘Keyword Stuffing?’ Can you go too far, or not far enough when it comes to inserting keywords into SEO-optimized content?
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Keyword Planner Alternatives: Awesome Tools for SEO Keyword Discovery
Google has decided to be a little evil (pardon the pun), by removing detailed keyword data from its Keyword Planner.
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How to Create Goals in Google Analytics
Once you have mastered the basics of Google Analytics, it’s time to move on to more advanced topics, such as goals.
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How to Create and Use a Segment in Google Analytics
Once you have mastered the basics of Google Analytics, it’s time to move on to more advanced topics, such as (advanced) segments.
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Google Analytics Basics: Understanding the Basics of Google Analytics
Google Analytics is a powerful, free Web metrics program. But it’s not easy to use!
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Local SEO: How to Generate URLs for Reviews on Google and Yelp
Getting reviews from real customers should be one of your top priorities for local SEO! The review count on Google and/or on Yelp has a HUGE impact on whether your business will rank near the top of the Google snack pack, on Yelp, and on Bing.
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