We update our major books at least every six months, and especially at the turn of the year. Amazon will not let you re-purchase the kindle version; it will also NOT charge you for the purchase. Thus, you MUST purchase the “Teacher’s Edition” to get the latest version on Kindle. Here’s how.
Google, or more precisely Google My Business, has a new short URL feature. Here’s how you can create a short URL for your Google My Business Listing. Continue reading
Hashtags, of course, are “topics” around which people talk, post, and share on social media. They began on Twitter, and now exist on nearly every social media network. If, for example, you want to see what people are saying about Tulsa, just go to Twitter (or Instagram) and type in #Tulsa. Or, it can be something that’s abstract, like #Globalwarming or something silly like #Spacealiensongs. If you’re not sure what a hashtag is, check out this article. Continue reading
The Google Keyword Planner is the preeminent keyword discovery tool for SEO, Google Ads (AdWords), and even Social Media Marketing (SMM). Continue reading
SEO requires good metrics or KPIs (Key Performance Indicators). After all, we’re not doing SEO “for our health” but usually “to make money” or if we’re a nonprofit to achieve a goal such as getting more donations and/or helping our target demographic. Continue reading
An On Page SEO audit is a check up as to whether your website is following the basic principles of On Page SEO. Continue reading
Content curation is an important part of social media marketing. Continue reading
Featured snippets appear on Google roughly 9% of the time according to some research. Accordingly, how to rank for featured snippets is a subject of intense competition in the SEO industry. Continue reading