We update our major books at least every six months, and especially at the turn of the year. If you purchased the books on Kindle, then you can access the updated versions as follows. If you purchased the book in hard copy, then register your book. After registration, you can download the new PDF version there (but only for the year you purchased, such as 2019, 2020, 2021). With each new year, you are required to purchase a new book just as you would with any other nonfiction title. Continue reading
Category Archives: How To
How to Use the Google Ads Preview Tool Anonymously
The Google Ads preview tool allows you to see the web from different locations and devices. Even better, there is an anonymous version of the tool at https://ads.google.com/anon/AdPreview. Continue reading
How to Create a Short URL for Your Google My Business Listing
Google, or more precisely Google My Business, has a new short URL feature. Here’s how you can create a short URL for your Google My Business Listing. Continue reading
How to Find Trending Hashtags on Twitter, Instagram, LinkedIn, and Maybe Even Facebook
Hashtags, of course, are “topics” around which people talk, post, and share on social media. They began on Twitter, and now exist on nearly every social media network. If, for example, you want to see what people are saying about Tulsa, just go to Twitter (or Instagram) and type in #Tulsa. Or, it can be something that’s abstract, like #Globalwarming or something silly like #Spacealiensongs. If you’re not sure what a hashtag is, check out this article. Continue reading
How to Use Google Keyword Planner
The Google Keyword Planner is the preeminent keyword discovery tool for SEO, Google Ads (AdWords), and even Social Media Marketing (SMM). Continue reading
The Twinword Ideas Keyword Tool for SEO and AdWords Keyword Research
The Twinword Ideas keyword tool is one of my favorites for keyword research. Why? Well, first of all, it’s free. You can sign up for an account and do up to ten daily searches at zero cost. Continue reading
Metrics and KPIs for SEO: What Should You Measure Each Month?
SEO requires good metrics or KPIs (Key Performance Indicators). After all, we’re not doing SEO “for our health” but usually “to make money” or if we’re a nonprofit to achieve a goal such as getting more donations and/or helping our target demographic. Continue reading
How to Conduct an On Page SEO Audit
An On Page SEO audit is a check up as to whether your website is following the basic principles of On Page SEO. Continue reading
How to Use Google News for Content Curation and Social Media Marketing
Content curation is an important part of social media marketing. Continue reading
How to Rank for Featured Snippets
Featured snippets appear on Google roughly 9% of the time according to some research. Accordingly, how to rank for featured snippets is a subject of intense competition in the SEO industry. Continue reading
