Google, or more precisely Google My Business, has a new short URL feature. Here’s how you can create a short URL for your Google My Business Listing. Continue reading
Category Archives: How To
How to Find Trending Hashtags on Twitter, Instagram, LinkedIn, and Maybe Even Facebook
Hashtags, of course, are “topics” around which people talk, post, and share on social media. They began on Twitter, and now exist on nearly every social media network. If, for example, you want to see what people are saying about Tulsa, just go to Twitter (or Instagram) and type in #Tulsa. Or, it can be something that’s abstract, like #Globalwarming or something silly like #Spacealiensongs. If you’re not sure what a hashtag is, check out this article. Continue reading
How to Use Google Keyword Planner
The Google Keyword Planner is the preeminent keyword discovery tool for SEO, Google Ads (AdWords), and even Social Media Marketing (SMM). Continue reading
The Twinword Ideas Keyword Tool for SEO and AdWords Keyword Research
The Twinword Ideas keyword tool is one of my favorites for keyword research. Why? Well, first of all, it’s free. You can sign up for an account and do up to ten daily searches at zero cost. Continue reading
Metrics and KPIs for SEO: What Should You Measure Each Month?
SEO requires good metrics or KPIs (Key Performance Indicators). After all, we’re not doing SEO “for our health” but usually “to make money” or if we’re a nonprofit to achieve a goal such as getting more donations and/or helping our target demographic. Continue reading
How to Conduct an On Page SEO Audit
An On Page SEO audit is a check up as to whether your website is following the basic principles of On Page SEO. Continue reading
How to Use Google News for Content Curation and Social Media Marketing
Content curation is an important part of social media marketing. Continue reading
How to Rank for Featured Snippets
Featured snippets appear on Google roughly 9% of the time according to some research. Accordingly, how to rank for featured snippets is a subject of intense competition in the SEO industry. Continue reading
Keyword Stuffing and Google Panda: A Little Salt?
What is ‘Keyword Stuffing?’ Can you go too far, or not far enough when it comes to inserting keywords into SEO-optimized content?
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Keyword Planner Alternatives: Awesome Tools for SEO Keyword Discovery
Google has decided to be a little evil (pardon the pun), by removing detailed keyword data from its Keyword Planner.
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