Google is the world’s largest search engine, but – I would argue – the folks at Google are kinda sort lazy. Many times, you do a search and the results really are not that great, especially things that are time-sensitive. Because Google likes links, it will often show you ANCIENT content that has a lot of links rather than more relevant FRESH content. Continue reading
Category Archives: Digital Devotion
Identifying Books to Read on (Digital) Marketing
Books! Yes, books! Not blog posts. Not YouTube videos. Not online courses. But books! Books make you smarter as a marketer, and they are an incredible resource that many people don’t tap into. Continue reading
Using the Bing (Microsoft) Ad Location Tool to Check Microsoft / Bing Local SEO
Bing (https://www.bing.com/) sucks; OK, I said it. It is allegedly the #2 Search Engine on the Internet (though I would argue that Amazon and YouTube are far more important “search engines.”) But still, some people use Bing – like Grandma, Grandpa, people who don’t like Google, and two people on some distant desert island who have bad WiFi. Continue reading