Using Google Search Tools to Find Fresh Content

Google is the world’s largest search engine, but – I would argue – the folks at Google are kinda sort lazy. Many times, you do a search and the results really are not that great, especially things that are time-sensitive. Because Google likes links, it will often show you ANCIENT content that has a lot of links rather than more relevant FRESH content.

In this video, let me show you a few Google hacks I use to find the latest and greatest content on Google.

Video: Using Google Search Tools to Find Fresh Content

 

Here are the steps –

  1. Know what your searching for. A topic that you want to stay informed about.
  2. Enter that search term into Google (or vary those search terms).
  3. Use Google hacks –

Tips and To-dos

  • Realize you can use Google as a way to search not ‘evergreen’ but new or trending topic by keyword.
  • Learn the basic tools menu.
  • Filter by time horizon.
  • Filter by media type.

Happy Googling!

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Jason McDonald

About Jason McDonald

Jason McDonald is a top-rated San Francisco SEO Consultant. His consulting services include search engine optimization consulting, social media marketing consulting, and Google AdWords consulting. Jason's motto as a consultant is that he doesn't do SEO 'for you' but rather he does SEO 'with you.' That goes as well for his social media marketing consultant activities and Google AdWords consultant services. Besides serving clients in the San Francisco Bay Area, Jason consults with clients in Silicon Valley (San Jose), Oakland and other cities throughout the Bay Area. Beyond the Bay Area, Jason is available as an SEO consultant, Social Media Consultant, and as an expert witness in litigation involving social media marketing, search engine optimization and pay-per-click advertising.