Excerpted from the AdWords Workbook 2017. Let’s revisit your keywords and explain how to input them into your Search Campaign > Ad Groups. Keywords drive search, and – therefore – keywords drive AdWords on the Search Network. Here are the steps from the perspective of a customer Continue reading
What is ‘Keyword Stuffing?’ Can you go too far, or not far enough when it comes to inserting keywords into SEO-optimized content?
Google has decided to be a little evil (pardon the pun), by removing detailed keyword data from its Keyword Planner.
Page Tags communicate your keyword priorities to Google! In this video, we’ll look at three major “Meta” tags – the TITLE, META DESCRIPTION, and META KEYWORDS tags. Continue reading
Don’t let anyone tell you otherwise: your rank on Google (and Bing) matters! Why? Because users rarely go beyond the first three or four results, and certainly nearly never go beyond page one for a keyword query. Continue reading
Everyone wants to win, and – in a certain sense – there are few prizes for seventh place. That said, how do you gauge the “competitive level” of keywords in SEO and in AdWords? Continue reading
Your Keyword Worksheet is a fundamental blueprint for your SEO. Make sure that you build one, and that it becomes a ‘living document’ outlining your SEO strategy.
Keywords are the foundation of good – no, great – SEO. You gotta know your keywords – from which ones are “educational” vs. “transactional,” to which ones have high volume vs. high values. And, don’t forget your branded and reputational keywords. Continue reading
Posted: April 18, 2015.
Google has “improved” (SIC) its keyword functionality with the new Google Keyword Planner. This new tool will replace the older Google Keyword Tool so now is the time to learn how to use it, and how it compares vs. the older Google Keyword Tool. This tutorial explains how to use the Google Keyword Planner for SEO (Search Engine Optimization purposes). Here are some tips and tricks! Let’s get started with the new and exciting Keyword Planner!