Google has decided to be a little evil (pardon the pun), by removing detailed keyword data from its Keyword Planner.
Page Tags communicate your keyword priorities to Google! In this video, we’ll look at three major “Meta” tags – the TITLE, META DESCRIPTION, and META KEYWORDS tags. Continue reading
Don’t let anyone tell you otherwise: your rank on Google (and Bing) matters! Why? Because users rarely go beyond the first three or four results, and certainly nearly never go beyond page one for a keyword query. Continue reading
Everyone wants to win, and – in a certain sense – there are few prizes for seventh place. That said, how do you gauge the “competitive level” of keywords in SEO and in AdWords? Continue reading
Your Keyword Worksheet is a fundamental blueprint for your SEO. Make sure that you build one, and that it becomes a ‘living document’ outlining your SEO strategy.
Keywords are the foundation of good – no, great – SEO. You gotta know your keywords – from which ones are “educational” vs. “transactional,” to which ones have high volume vs. high values. And, don’t forget your branded and reputational keywords. Continue reading
Google’s KeyWord Planner is a foundational tool for both AdWords and SEO. We have the most popular video on how to use the Keyword Planner, but in the spirit of universal education, here’s a list of key resources that explain the Keyword Planner. Continue reading