Tag Archives: TikTok Marketing

TikTok Marketing: Marketing a Business on TikTok (Plus Advertising)

TikTok is the new new thing on social media. And, accordingly, it’s the new, new thing when it comes to social media marketing and social media advertising. TikTok is young. TikTok is fresh. TikTok is huge (800 million monthly active users, and a daily view time of 52 minutes). Other social media marketers have created great content on “marketing guides to TikTok” (See resources below), so I’m not going to go into all of the basics. Rather, I want to highlight some of the purely marketing opportunities on TikTok. Continue reading

What is an Influencer & What is ‘Influencer Marketing’? NOT WHAT YOU THINK

People often ask, ‘What is an influencer?’ or ‘What is influencer marketing’ especially on Instagram, YouTube, and Tiktok? Well, this question gets me a little ticked off because what you read on the blogosphere isn’t exactly what is going on in “real life.” Let’s investigate. Continue reading