TikTok has taken the social media world by storm, offering a dynamic and rapidly evolving platform that has captured the attention of millions of users worldwide. Continue reading
Tag Archives: TikTok Marketing
Content Marketing Chipotle Style: Reverse Engineering a “Brand to Emulate”
In both my book on Social Media Marketing and my online social media marketing course for Stanford Continuing Studies, I recommend that you identify a few “companies to emulate.” These are not your competitors; these are brands that you admire, brands that (hopefully) you engage with as a real consumer, brands that are “aspirational” to you in the sense of social media. Then, along the way – you can “reverse engineer” their strategies, whether it’s for their overall social media marketing, their content marketing, or within a specific platform such as YouTube or TikTok. In this post, I want to talk about a brand that I admire: Chipotle. Full disclosure: I also like to eat Chipotle! Continue reading
What is a Hashtag?
The goal of social media marketing is to “build your brand” and (ultimately) “sell more stuff.” One way to do this is to engage in online customer conversations. “Hashtags” are essentially the markers of “online conversations.” People who are talking about “organic food” will mark their conversations (on Twitter, Instagram, TikTok – primarily) with hashtags such as #organic or #organicfood or #natural. Continue reading
TikTok Marketing: Marketing a Business on TikTok (Plus Advertising)
TikTok is the new new thing on social media. And, accordingly, it’s the new, new thing when it comes to social media marketing and social media advertising. TikTok is young. TikTok is fresh. TikTok is huge (800 million monthly active users, and a daily view time of 52 minutes). Other social media marketers have created great content on “marketing guides to TikTok” (See resources below), so I’m not going to go into all of the basics. Rather, I want to highlight some of the purely marketing opportunities on TikTok. Continue reading
What is an Influencer & What is ‘Influencer Marketing’? NOT WHAT YOU THINK
People often ask, ‘What is an influencer?’ or ‘What is influencer marketing’ especially on Instagram, YouTube, and Tiktok? Well, this question gets me a little ticked off because what you read on the blogosphere isn’t exactly what is going on in “real life.” Let’s investigate. Continue reading
