For any local business, there’s the problem of what I call the ‘customer from hell.’ This is the person, the unhappy camper, who hates your business so much, they trash you on Yelp, they write a nasty review on Google, or perhaps they create a YouTube video of how much they hate you and how you’re the worst thing to hit planet earth since ‘unsliced’ bread. Continue reading
We’ll assume you’ve done the basics necessary for local SEO. By basics, I would suggest – Continue reading
Getting reviews from real customers should be one of your top priorities for local SEO! The review count on Google and/or on Yelp has a HUGE impact on whether your business will rank near the top of the Google snack pack, on Yelp, and on Bing.
Among the factors that influence your rank on local searches on Google is your citations, especially your NAP (Name / Address / Phone Number).
Reviews are incredibly important for success both in terms of SEO (Search Engine Optimization) and Social Media Marketing? Why? Well, here’s why: Continue reading
Local search is more important than ever. So is local SEO. People go to Google type in keywords like ‘plumber,’ ‘probate attorney,’ or ‘wedding shops,’ and the question is whether your business shows high on the search screen, in the top results on Google’s local listings – called the ‘snack pack.’ Continue reading
Reviews on Google (Google+) are worth their weight in gold, no platinum, in terms of your local marketing and SEO (Search Engine Optimization). Google – not surprisingly – favors its own reviews over those of competitors like Yelp, TripAdvisor, YP.com, etc. So, as a small business owner or marketer, it is very important to ask “happy customers” to write a review for you. I am not recommending that you fake reviews; however, you generally need to ask a happy client, to “do you a favor” and go online and write a review. Continue reading
You’re a business owner: perhaps a hair dresser, a divorce attorney, a massage therapist, a local Sushi restaurant or any of the myriad of local businesses that depend on Google and Bing searches, as well as local reviews, to bring in new customers. Continue reading
Welcome to Serious Humor ~ May 1, 2015!
Serious Humor is our monthly round-up of the most important “serious” trends and articles in SEO, Social Media Marketing, and AdWords as well as “humor” that will make you laugh at the next office meeting. You know, the stuff you gotta gotta gotta know AND the stuff you want to share with your coworkers (when the boss isn’t looking). The stuff that will make you look like a Very Important Person at the next corporate meeting. And as for the fun stuff, we identify the funnest, coolest, most bizarre marketing-related humor stories on the Internet. The stuff that will make you be the “cool person” in the office, knowing what’s hip and happening on the Internet: the cool videos, the cool jokes, the funny crazy stuff that relates to Business. Got a suggestion? Send us an email.