Identifying Books to Read on (Digital) Marketing

Books! Yes, books! Not blog posts. Not YouTube videos. Not online courses. But books! Books make you smarter as a marketer, and they are an incredible resource that many people don’t tap into.

Set aside some time each week – maybe 1/2 an hour on your lunch, or maybe Sundays… to identify and read books in your industry. That means, also books on “digital marketing” and its major pillars – SEO, Social Media Marketing, and Google Ads (as well as online ads in general). It can also be books specific to a platform such as Instagram, TikTok, etc.

Video: Identifying Books to Read on (Digital) Marketing

 

Here are the steps –

  1. Build out a list of keywords that matter to you and your business, generally of the “how to” variety – such as SEO, social media marketing, Google Ads, Instagram, Facebook, etc.
  2. Search Amazon by keywords – for example, SEO.
  3. Use some Amazon tricks such as appending a year to the keyword as in SEO 2021 or email marketing 2021
  4. Other Tricks –
  5. Actually read the books; or at least skim them for actionable tips and ideas relevant to your business.

Tips and To-dos

  • Set aside some PRIORITY time each week to read industry-related books, such as books on ‘digital marketing.’
  • Use Amazon hacks to identify the best books by topic.
  • Pay attention to NEW or TRENDING books based on Amazon categories.
  • Use Kindle or the Kindle app on a tablet to make the process fast and easy.

Happy Reading!

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Jason McDonald

About Jason McDonald

Jason McDonald is a top-rated San Francisco SEO Consultant. His consulting services include search engine optimization consulting, social media marketing consulting, and Google AdWords consulting. Jason's motto as a consultant is that he doesn't do SEO 'for you' but rather he does SEO 'with you.' That goes as well for his social media marketing consultant activities and Google AdWords consultant services. Besides serving clients in the San Francisco Bay Area, Jason consults with clients in Silicon Valley (San Jose), Oakland and other cities throughout the Bay Area. Beyond the Bay Area, Jason is available as an SEO consultant, Social Media Consultant, and as an expert witness in litigation involving social media marketing, search engine optimization and pay-per-click advertising.