Category Archives: Tutorials

TikTok Marketing: Marketing a Business on TikTok (Plus Advertising)

TikTok is the new new thing on social media. And, accordingly, it’s the new, new thing when it comes to social media marketing and social media advertising. TikTok is young. TikTok is fresh. TikTok is huge (800 million monthly active users, and a daily view time of 52 minutes). Other social media marketers have created great content on “marketing guides to TikTok” (See resources below), so I’m not going to go into all of the basics. Rather, I want to highlight some of the purely marketing opportunities on TikTok. Continue reading

Social Media Marketing Tutorial 2020: Quick Tips, Tools, and To-Dos Step-by-Step

Social media marketing is a key component of your digital marketing strategy, and indeed of your entire marketing plan. But what is social media marketing? How do you do it successfully? As part of the release of our free and updated, Marketing Almanac, here’s a quick step-by-step tutorial to better marketing via Social Media, with basics for newbies and some fantastic tools for experts. Continue reading

YouTube Marketing: Top Tools & ToDos for Small Business Marketers

Video can be intimidating, especially for anyone over the age of thirty. The “YouTube generation” has come of age, and if you’re not Jenna Marbles and don’t have 15,000,000 subscribers to your YouTube channel, well you feel like a) you’ve missed the boat, b) missing the boat is a metaphor only someone over the age of thirty would use, and c) YouTube is just a crazy hang out for teenagers and maybe it will just go away. Continue reading

Keyword Planner: How to Use Google’s AdWord Keyword Planner

Posted: April 18, 2015.

Google has “improved” (SIC) its keyword functionality with the new Google Keyword Planner. This new tool will replace the older Google Keyword Tool so now is the time to learn how to use it, and how it compares vs. the older Google Keyword Tool. This tutorial explains how to use the Google Keyword Planner for SEO (Search Engine Optimization purposes). Here are some tips and tricks! Let’s get started with the new and exciting Keyword Planner!


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How to Claim a Business on Yelp

Posted: April 18, 2015.

For most local businesses, Yelp is an important marketing tool. Especially in “blue” states and cities like New York, NY, or San Francisco, CA, Yelp is one of the largest local review sites – if not the largest, and the “goto” place for restaurants, hair salons, plumbers, and other local services. Continue reading