The Google Keyword Planner is the preeminent keyword discovery tool for SEO, Google Ads (AdWords), and even Social Media Marketing (SMM). Continue reading
Category Archives: Tutorials
GA4 Tutorial: A Tongue-in-Cheek Tour of GA4 with Links to Resources
Google, in its infinite wisdom and (monopoly) power, is forcing us all into the world of GA4 (Google Analytics 4). Goody-goody! Oh, great joy! Please, sir, can I have another? GA4 is universally condemned as a trainwreck of a user interface, but few are brave enough or confident enough to get the attention of the Googlers on the GA4 team who are forcing us all to adopt it by summer, 2023. I’m not going to sugar coat this. I hate GA4. It’s the worst. Maybe over time Google will listen to user feedback… but for now, we’re stuck with it. Let’s make the best of it and learn the basics of GA4. Continue reading
TikTok Marketing: Marketing a Business on TikTok (Plus Advertising)
TikTok is the new new thing on social media. And, accordingly, it’s the new, new thing when it comes to social media marketing and social media advertising. TikTok is young. TikTok is fresh. TikTok is huge (800 million monthly active users, and a daily view time of 52 minutes). Other social media marketers have created great content on “marketing guides to TikTok” (See resources below), so I’m not going to go into all of the basics. Rather, I want to highlight some of the purely marketing opportunities on TikTok. Continue reading
Social Media Marketing Tutorial 2020: Quick Tips, Tools, and To-Dos Step-by-Step
Social media marketing is a key component of your digital marketing strategy, and indeed of your entire marketing plan. But what is social media marketing? How do you do it successfully? As part of the release of our free and updated, Marketing Almanac, here’s a quick step-by-step tutorial to better marketing via Social Media, with basics for newbies and some fantastic tools for experts. Continue reading
Pin it To Win It: Pinterest for Business – Top Free Tools, Tips & Resources
Pinterest burst upon the social media scene just a few years back as the “new kid on the block.” Continue reading
YouTube Marketing: Top Tools & ToDos for Small Business Marketers
Video can be intimidating, especially for anyone over the age of thirty. The “YouTube generation” has come of age, and if you’re not Jenna Marbles and don’t have 15,000,000 subscribers to your YouTube channel, well you feel like a) you’ve missed the boat, b) missing the boat is a metaphor only someone over the age of thirty would use, and c) YouTube is just a crazy hang out for teenagers and maybe it will just go away. Continue reading
Google+ Collections: How to Use Them Plus Tips & Resources
Google+ has risen from the dead with a new feature: Google+ collections. Continue reading
Mobile Friendly Websites: Resources Tools Thoughts for Small Business
Google’s Mobilegeddan has arrived, and the threat that if your site is not “mobile-friendly” you’ll be punished is real. Well, sort of real. Continue reading
Keyword Planner: How to Use Google’s AdWord Keyword Planner
Posted: April 18, 2015.
Google has “improved” (SIC) its keyword functionality with the new Google Keyword Planner. This new tool will replace the older Google Keyword Tool so now is the time to learn how to use it, and how it compares vs. the older Google Keyword Tool. This tutorial explains how to use the Google Keyword Planner for SEO (Search Engine Optimization purposes). Here are some tips and tricks! Let’s get started with the new and exciting Keyword Planner!
How to Claim a Business on Yelp
Posted: April 18, 2015.
For most local businesses, Yelp is an important marketing tool. Especially in “blue” states and cities like New York, NY, or San Francisco, CA, Yelp is one of the largest local review sites – if not the largest, and the “goto” place for restaurants, hair salons, plumbers, and other local services. Continue reading
