What is a Business Value Proposition, and How Do You Write One?

People often ask, ‘What is a Business Value Proposition?’ and ‘How do you write one?’ Let’s investigate!


A BVP (Business Value Proposition) defines what you sell that they want. A BVP needs to answer three questions. 1) What do you sell? 2) Who wants it? 3) What’s unique about what you offer vs. the competition? The best BVPs are short, sweet, and – more important – specific. If you find yourself writing empty marketing platitudes like “amazing customer service” or “high-value services,” take those out. Make every word matter.

Excerpt from The Marketing Book.

Business Value Proposition

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About Jason McDonald

Jason McDonald is a top-rated San Francisco SEO Consultant. His consulting services include search engine optimization consulting, social media marketing consulting, and Google AdWords consulting. Jason's motto as a consultant is that he doesn't do SEO 'for you' but rather he does SEO 'with you.' That goes as well for his social media marketing consultant activities and Google AdWords consultant services. Besides serving clients in the San Francisco Bay Area, Jason consults with clients in Silicon Valley (San Jose), Oakland and other cities throughout the Bay Area. Beyond the Bay Area, Jason is available as an SEO consultant, Social Media Consultant, and as an expert witness in litigation involving social media marketing, search engine optimization and pay-per-click advertising.