People often ask, ‘What is a Business Value Proposition?’ and ‘How do you write one?’ Let’s investigate!
Watch What is a Business Value Proposition, and How Do You Write One? on YouTube.
A BVP (Business Value Proposition) defines what you sell that they want. A BVP needs to answer three questions. 1) What do you sell? 2) Who wants it? 3) What’s unique about what you offer vs. the competition? The best BVPs are short, sweet, and – more important – specific. If you find yourself writing empty marketing platitudes like “amazing customer service” or “high-value services,” take those out. Make every word matter.
Excerpt from The Marketing Book.