Gillette set the Internet on fire on January 13, 2019, with their YouTube Commercial, We Believe: The Best Men Can Be | Gillette (Short Film). Watch it, if you haven’t already. It asks, “Is this the best a man can get?” and has a new website at https://www.thebestmencanbe.org/. Continue reading
For any local business, there’s the problem of what I call the ‘customer from hell.’ This is the person, the unhappy camper, who hates your business so much, they trash you on Yelp, they write a nasty review on Google, or perhaps they create a YouTube video of how much they hate you and how you’re the worst thing to hit planet earth since ‘unsliced’ bread. Continue reading
Overlays are little “ads” that appear on top of YouTube videos; annotations and cards are similar, though they can be clickable (or not).
On all social media platforms, one of your first steps as a marketer is to search the platform for interesting content. This is certainly true for YouTube.
There are three distinct uses of video for marketing purposes, and – unfortunately – people get them confused.
Video is cool, video is hot, and video is great for your marketing! Of course, the No. 1 video site is YouTube (owned by Google). If you know the basics of SEO (Search Engine Optimization), you’ll quickly see that many of the same dynamics are at work for the SEO optimization of a YouTube basic. Continue reading
Video can be intimidating, especially for anyone over the age of thirty. The “YouTube generation” has come of age, and if you’re not Jenna Marbles and don’t have 15,000,000 subscribers to your YouTube channel, well you feel like a) you’ve missed the boat, b) missing the boat is a metaphor only someone over the age of thirty would use, and c) YouTube is just a crazy hang out for teenagers and maybe it will just go away. Continue reading