Tag Archives: YouTube Marketing

The Latest in Customer from Hell: Being ‘Outrageously Famous’ as a Prankster on YouTube #LocalBusiness

For any local business, there’s the problem of what I call the ‘customer from hell.’ This is the person, the unhappy camper, who hates your business so much, they trash you on Yelp, they write a nasty review on Google, or perhaps they create a YouTube video of how much they hate you and how you’re the worst thing to hit planet earth since ‘unsliced’ bread. Continue reading

YouTube Marketing: Top Tools & ToDos for Small Business Marketers

Video can be intimidating, especially for anyone over the age of thirty. The “YouTube generation” has come of age, and if you’re not Jenna Marbles and don’t have 15,000,000 subscribers to your YouTube channel, well you feel like a) you’ve missed the boat, b) missing the boat is a metaphor only someone over the age of thirty would use, and c) YouTube is just a crazy hang out for teenagers and maybe it will just go away. Continue reading