People often ask, ‘What is an influencer?’ or ‘What is influencer marketing’ especially on Instagram, YouTube, and Tiktok? Well, this question gets me a little ticked off because what you read on the blogosphere isn’t exactly what is going on in “real life.” Let’s investigate. Continue reading
Hashtags, of course, are “topics” around which people talk, post, and share on social media. They began on Twitter, and now exist on nearly every social media network. If, for example, you want to see what people are saying about Tulsa, just go to Twitter (or Instagram) and type in #Tulsa. Or, it can be something that’s abstract, like #Globalwarming or something silly like #Spacealiensongs. If you’re not sure what a hashtag is, check out this article. Continue reading
San Jose, California – August 20, 2018. The JM Internet Group (https://www.jm-seo.org/), a leader in books on SEO, Social Media Marketing, and AdWords for small business marketers, is proud to announce the creation of a new word for marketing, “Twaggle.” “Twaggle” is a key concept of the new book by Jason McDonald, The Marketing Book, now available on Amazon in both paperback and Kindle format. Continue reading
San Jose, California – July 2, 2018. The JM Internet Group (https://www.jm-seo.org/), a leader in books on SEO, Social Media Marketing, and AdWords for small business marketers, is proud to announce that a new post on Instagram marketing. Continue reading
Updated: 8/12/2021. There’s that old quip about it taking something like “ten years” to be an “overnight sensation,” and anyone who has ever either had fame or pondered fame quickly realizes it’s very true. It takes knowledge, skill, perseverance and of course timing and “luck” to be an “overnight sensation” on anything, including Instagram. Here are some tips, tricks, and ideas about using Instagram to be “Instafamous.” Continue reading
Instagram can be a powerful tool for businesses. But how do you get more followers for your Instagram business account? Continue reading
Excerpted from the Social Media Marketing Workbook 2017.
Instagram is phone-first, meaning it is an app that really is meant to be enjoyed on the mobile phone. 99.9% of your users will use Instagram on the phone or tablet, and I doubt that many people even know you can access Instagram on the desktop (although you can). So get out your iPhone or Android Device and visit the Apple App Store or Google Play on your phone. Search for “Instagram App” and download and install the app if you haven’t already. For personal use, it’s best to use Instagram on your phone, and as a marketer I recommend that you do so so that you experience Instagram how it’s meant to be experienced, and how most of your users will experience your own brand. Continue reading
Who invented the #hashtag? Well, it was probably Twitter, but who cares? Hashtags exist on most, if not all, social media networks but especially on Twitter and Instagram.
Instagram! It’s where the young set is – you know, the “cool kids,” the ones with shades, tan bodies, and the best cars. If you’re reading this I can image that either a) you’re not a cool kid (they’re out being cool, and not reading blog posts like you are), and/or b) you’re trying to market to the “cool kids,” and/or c) you’re not really sure about Instagram as a marketing venue. Continue reading