Instagram can be a powerful tool for businesses. But how do you get more followers for your Instagram business account? Continue reading
Excerpted from the Social Media Marketing Workbook 2017.
Instagram is phone-first, meaning it is an app that really is meant to be enjoyed on the mobile phone. 99.9% of your users will use Instagram on the phone or tablet, and I doubt that many people even know you can access Instagram on the desktop (although you can). So get out your iPhone or Android Device and visit the Apple App Store or Google Play on your phone. Search for “Instagram App” and download and install the app if you haven’t already. For personal use, it’s best to use Instagram on your phone, and as a marketer I recommend that you do so so that you experience Instagram how it’s meant to be experienced, and how most of your users will experience your own brand. Continue reading
Who invented the #hashtag? Well, it was probably Twitter, but who cares? Hashtags exist on most, if not all, social media networks but especially on Twitter and Instagram.
Instagram! It’s where the young set is – you know, the “cool kids,” the ones with shades, tan bodies, and the best cars. If you’re reading this I can image that either a) you’re not a cool kid (they’re out being cool, and not reading blog posts like you are), and/or b) you’re trying to market to the “cool kids,” and/or c) you’re not really sure about Instagram as a marketing venue. Continue reading