People often ask, ‘How can I increase engagement on LinkedIn?’ LinkedIn is the world’s largest “professional” or B2B network, so for many who want to reach affluent professionals, the network is a must. But how? You can’t just spam people and posting pictures of puppies isn’t really within the “LinkedIn culture.” Let’s investigate! Continue reading
People often ask, “Hey Jason, how do you post an article to LinkedIn? And, what’s an article on LinkedIn vs. a post, and can a company post an article?” Continue reading
While LinkedIn is known as THE job search social media network, it nonetheless has many business opportunities. Continue reading
LinkedIn added video to personal profiles about one year ago, and video on LinkedIn is really beginning to take off. We’ll assume you know what kind of video you want to share (hint: useful, non-salesy stuff works best, and of course, shorter is better than longer, and that your video is ready to go. Here’s how to share a video on LinkedIn in five easy steps, plus some key resources: Continue reading
Like Facebook, LinkedIn has the structure of when YOU post to YOUR timeline, I see it in MY newsfeed. And when I post to MY timeline YOU see it in YOUR newsfeed. Continue reading
Once you’ve optimized your LinkedIn profile (as well as that of your employees or team members), your next step is to learn to work with connections.
Your personal profile on LinkedIn functions as your “public resume.” For effective social media marketing using LinkedIn, you want to optimize not only your profile but the profile of all key employees. (This video reflects the new LinkedIn interface).
Live blogging at Social Media World, 2016. “How to Create a Content Marketing Tactical Plan for LinkedIn” by Alexander Rynne and Jason Miller (staff members at LinkedIn) was the official title of this session. They kicked it off with a restatement of LinkedIn’s value proposition: all the world’s professionals in one place. Continue reading