Category Archives: Uncategorized

GA4 Tutorial: A Tongue-in-Cheek Tour of GA4 with Links to Resources

Google, in its infinite wisdom and (monopoly) power, is forcing us all into the world of GA4 (Google Analytics 4). Goody-goody! Oh, great joy! Please, sir, can I have another? GA4 is universally condemned as a trainwreck of a user interface, but few are brave enough or confident enough to get the attention of the Googlers on the GA4 team who are forcing us all to adopt it by summer, 2023. I’m not going to sugar coat this. I hate GA4. It’s the worst. Maybe over time Google will listen to user feedback… but for now, we’re stuck with it. Let’s make the best of it and learn the basics of GA4. Continue reading →

Transactional Keywords in AdWords: Say Yes to ROI

Excerpted from the AdWords Workbook 2017. Let’s revisit your keywords and explain how to input them into your Search Campaign > Ad Groups. Keywords drive search, and – therefore – keywords drive AdWords on the Search Network. Here are the steps from the perspective of a customer Continue reading →

Mobile SEO – Trends and Tips from #SMX

Everything, and everyone seems to be going mobile! Well, at least what that’s one would think at the SMX show. Google certainly wants everyone to “go mobile,” and has pre-announced a major algorithm shake up, here. Here’s the relevant paragraph (or is it a warning?) Continue reading →

Callouts vs. Sitelinks in AdWords: What’s the Difference?

Google AdWords is always coming up with new features. One of the newer ones is callouts. Continue reading →

Google AdWords Training

SEO Training Los Angeles

Why SEO Training?: I train people in search engine optimization (SEO) as well as AdWords and social media both online and in the San Francisco Bay Area. Many times students fly up from Los Angeles to San Francisco for these trainings, so the time has come to explore Los Angeles SEO Training possibilities. If there is sufficient demand, we will offer an SEO class (workshop) in Los Angeles in March, 2014.SEO, of course, is the art and science of getting to the top of Google. In our classes, we help local businesses understand and dominate Google and Bing via ‘white hat’ SEO tactics and techniques. These tactics and techniques help local lawyers, therapists, Pizza restaurants, and even non-profits to show up at the top of Google and Bing, for free, for relevant searches. Google+, of course, is an important part to this strategy and we will investigate Google+ at a personal, business, and local angle in the training to be held in Los Angeles.

Los Angeles Meet San Francisco: In our San Francisco classes, we use high speed Internet and provide a place for everyone to come together. So be sure to bring your laptop and we will bring the ‘San Francisco’ experience to Los Angeles. I recommend a lap top either PC or Mac with Wi-Fi internet connection, and the Firefox browser installed for the training.That said, we will host the class materials ‘in the cloud,’ so that after the physical training in Los Angeles, you can re-reference the results at your leisure. We will also record the LA session so that that video will also be there for your reference after the training.

Houston SEO Training

Houston, We Love You But: Houston, we love you… but! But what? Houston is the 4th largest city in the United States, and of course the largest city in the great state of Texas. As the fearless leader of the JM Internet Group, I have to admit I was born in Texas (San Antonio) and has done quite a few corporate workshops and trainings in the Houston area. I love Texas! Especially the barbecue, BBQ, and barbie! But let’s talk about some of the negatives for a Houston, Texas, SEO Training class. Continue reading →

Why SEO Training?

Los Angeles Meet San Francisco

Houston, We Love You But