Like Facebook, LinkedIn has the structure of when YOU post to YOUR timeline, I see it in MY newsfeed. And when I post to MY timeline YOU see it in YOUR newsfeed. Continue reading
Once you’ve optimized your LinkedIn profile (as well as that of your employees or team members), your next step is to learn to work with connections.
Your personal profile on LinkedIn functions as your “public resume.” For effective social media marketing using LinkedIn, you want to optimize not only your profile but the profile of all key employees. (This video reflects the new LinkedIn interface).
Live blogging at Social Media World, 2016. “How to Create a Content Marketing Tactical Plan for LinkedIn” by Alexander Rynne and Jason Miller (staff members at LinkedIn) was the official title of this session. They kicked it off with a restatement of LinkedIn’s value proposition: all the world’s professionals in one place. Continue reading