San Jose, California – January 17, 2018. The JM Internet Group (https://www.jm-seo.org/), a leader in online digital marketing training for small businesses, is proud to announce the publication of the 2018 edition of the AdWords Workbook, one of the most popular books on online advertising focused on the Google AdWords platform.
San Jose, California – January 10, 2018. The JM Internet Group (https://www.jm-seo.org/), a leader in online digital marketing training, is proud to announce the next in its question-and-answer (Q&A) series on common small business questions about digital marketing. The post is focused on the plain-speaking question of whether Google ads are worth the money. Phrased in more intellectual discourse, the post addresses the question of the possible ROI (Return on Investment) from Google AdWords.
San Jose, California – January 8, 2018. The JM Internet Group (https://www.jm-seo.org/), a leader in online digital marketing training, is proud to announce a short, innovative post on how AdWords works for small businesses. The post is released as part of a new strategy for 2018 aimed at Google’s so-called featured snippets.
As you may know, Google is rolling out a new feature in AdWords. New, auto-generated ads! Continue reading
San Jose, California – August 2, 2017. The JM Internet Group, a leader in online internet marketing training in SEO, AdWords, and Social Media Marketing, is excited to announce its updated list of the best books on Google AdWords for 2017. The list of best books that explain the Google advertising platform is updated twice a year in advance of the update to the AdWords Workbook, authored by Jason McDonald.
San Jose, California – June 17 2017. The JM Internet Group, a leader in social media marketing and SEO training online, is proud to announce that its book on AdWords, entitled the AdWords Workbook 2017, has now topped thirty reviews on Amazon. The book is a hands-on explanation on how to use Google AdWords for small business owners and marketers. Rather than an official guide, this unofficial guide to Google AdWords explains what to do, and importantly what not to do, to maximize the return on investment through using the popular search engine’s advertising features.
Google Ads (formerly) AdWords can be your best friend or your worst enemy. To that end, reading books on Google AdWords is a good way to educate yourself. First, select a book from this list of books on online advertising. Second, read the book. Third, try to implement its recommendations. Continue reading
- Fremont, CA – June 3, 2014 – The JM Internet Group, a leader in AdWords training, is proud to announce the successful conclusion of the review program for Jason McDonald’s latest book, Google AdWords Gotchas. The book explains the five “gotchas” inside of Google AdWords that can cost a small business a lot of money and damage the return on investment of their Google AdWords investment.”I compare AdWords to alcohol in the book,” explained Jason McDonald, director of the JM Internet Group. “Our review program was a huge success, generating over thirty reviews on Amazon and propelling the book to page one of Amazon searches for Google AdWords books or books on AdWords.”
To learn more about Google AdWords, including Google AdWords training as well as the book on AdWords, please visit https://www.jm-seo.org/. There, simply click on ‘books’ and drill down to the page for ‘Google AdWords Gotchas.’
Why AdWords Matters for Small Businesses and Yet Can Be Dangerous
Today’s consumers go first and foremost to the Internet when they search for products, goods or services. Google is the No. 1 search engine and Google AdWords is its flagship advertising vehicle. AdWords is based on keyword matching, bids, and the quality score of the various advertisers. That said, many advertisers do not understand the basic match types, especially ‘broad match,’ nor the use of the display network. Those two ‘gotchas’ alone cause quite a bit of cost to the novice advertiser. Google’s enhanced campaigns are a second source of confusion, and the lack of context between AdWords (which costs money) and SEO (which is free) is a final source of inefficiency. The new book explains basic best practices for effective advertising on the Google AdWords network.
About JM Internet Group
The JM Internet Group provides SEO, Social Media Marketing, and Google AdWords training and courses for busy marketers and businesspeople. Online search engine optimization training helps explain keywords, page tags, link building strategies and other techniques needed to climb to the top of search engine rankings for Google, Yahoo, and Bing. The teaching methodology is hands on, with live examples and discussions, taught from the convenience of each student’s computer.Contact:
JM Internet Group, Media Relations