A “business page” is a must if you want to use Facebook for marketing. Whereas individuals have “profiles,” businesses have “pages.” A “page” is the foundational element to using Facebook for either organic or paid advertising. Facebook has more than one way, however, to manage your business page. In this post, I will focus on “organic” marketing on Facebook and the different tools that Facebook (Meta) has for managing your business page. My examples are also drawn from the desktop, although if you’re a 100% phone person you can also manage these resources via the Facebook app.
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Tag Archives: Social Media
What is a Hashtag?
The goal of social media marketing is to “build your brand” and (ultimately) “sell more stuff.” One way to do this is to engage in online customer conversations. “Hashtags” are essentially the markers of “online conversations.” People who are talking about “organic food” will mark their conversations (on Twitter, Instagram, TikTok – primarily) with hashtags such as #organic or #organicfood or #natural. Continue reading
Social Media Marketing Tutorial 2020: Quick Tips, Tools, and To-Dos Step-by-Step
Social media marketing is a key component of your digital marketing strategy, and indeed of your entire marketing plan. But what is social media marketing? How do you do it successfully? As part of the release of our free and updated, Marketing Almanac, here’s a quick step-by-step tutorial to better marketing via Social Media, with basics for newbies and some fantastic tools for experts. Continue reading
Best Social Media Marketing Books of 2021 – A List of Best Books on Social Media for Marketers
Social Media Marketing – it’s a party and not a prison. Here’s my list of the best books on social media marketing for 2021. Continue reading
Using Facebook Ads to (Explosively) Grow Your Email List, Homage to Amy Porterfield
Among the many excellent presentations at Social Media Marketing World 2016, none was more excellent than that by Amy Porterfield. Amy brought a palpable enthusiasm to the stage, and gave a step-by-step explanation of how to use advertising on Facebook to explosively grow you email list. Continue reading
Influencer Marketing, Tribes, and Blab: Old Wine, New Bottles?
Live blogging from Social Media Marketing World. Founder of Blab, Shaun Puri (https://twitter.com/ShaanVP) presented his philosophy of tribes and influencer marketing plus a huge shout out to Seth Godin’s book, Tribes. Continue reading
Online Social Media Training for Small Businesses, Announced by JM Internet Group
September 5, 2014 – San Jose, CA. The JM Internet Group, is proud to announce the beginning of online Social Media training for the Fall. The social media marketing trainings are taught online webinar style, and are live, interactive trainings that have made them well renowned among small businesses owners around the entire world. Continue reading
