Tag Archives: aeo

The More Search Changes, The More It Stays the Same : Why Marketers Should Pay Attention to AEO

The French have a wonderful expression, Plus ça change, plus c’est la même chose. That is, “the more things change, the more things stay the same.” I asked AI about this, and it pointed out that this idea – that things may seem different but be the same or similar has a long history. We live in a technological age.  AI (Artificial Intelligence) is clearly in HYPE mode.  Be afraid, be very afraid!  AI is changing everything!  It’s coming for your job, your company, your cat, your car, your 401k….  Now, we are seeing the rise of AEO – Answer Agent Optimization. What’s that? Continue reading