Marketing is an endeavor that requires “intelligence.” Like the military spies that penetrate behind enemy lines, or the code sleuths who decode enemy messages, or to be less militaristic, the meteorologists that use theories and facts to predict the weather, smart marketers need to do research on their products or services, the trends in the market, what prospective customers want or need, and even the competitive landscape. Fortunately, the Internet is awash in free tools for marketing research. Continue reading →