Reviews on Google (Google+) are worth their weight in gold, no platinum, in terms of your local marketing and SEO (Search Engine Optimization). Google – not surprisingly – favors its own reviews over those of competitors like Yelp, TripAdvisor, YP.com, etc. So, as a small business owner or marketer, it is very important to ask “happy customers” to write a review for you. I am not recommending that you fake reviews; however, you generally need to ask a happy client, to “do you a favor” and go online and write a review. Continue reading →