San Jose, California – June 17 2017. The JM Internet Group, a leader in social media marketing and SEO training online, is proud to announce that its book on AdWords, entitled the AdWords Workbook 2017, has now topped thirty reviews on Amazon. The book is a hands-on explanation on how to use Google AdWords for small business owners and marketers. Rather than an official guide, this unofficial guide to Google AdWords explains what to do, and importantly what not to do, to maximize the return on investment through using the popular search engine’s advertising features.
“We recognized a market need for a new book on Google AdWords, since many of the classics were written more than a couple years ago,” explained Jason McDonald, director of the JM Internet Group. “Google has, of course, substantially changed and complicated the AdWords interface over the last few years, making it a maddening task for the average small business marketer to effectively deploy ads on Google AdWords without losing his or her shirt. The book is a practical manual on how to do AdWords correctly. We’re so excited that we’ve topped the thirty review marker on Amazon! ”
To view the AdWords book on the website, visit https://www.jm-seo.org/books/adwords-workbook/. To purchase it on Amazon as well as read the reader reviews, please visit http://amzn.to/2pdwlUL. It should also be noted that the company maintains a popular list of the best AdWords books at https://www.jm-seo.org/2017/06/adwords-books/.
AdWords Book Contents
- AdWords Gotchas – an emergency checkup of the major gotchas in AdWords, and how to stop them immediately.
- Keywords – how to brainstorm valuable keywords and build an organized Keyword Worksheet
- AdWords Basics – an overview to the basic logic and structure of AdWords.
- The Search Network – how to use AdWords effectively on Google.com and its so-called “Search Partners” like Yelp and Comcast.
- The Display Network – a deep dive into Google’s troublesome partner network (officially called AdSense or the Google Display Network (GDN))
- YouTube Advertising – explore the power of video to market your company, product, or service on Google’s YouTube service.
- AdWords Metrics. Using AdWords and Google Analytics to measure your return on investment.
- AdWords Toolbook – a cornucopia of AdWords learning resources, tools, blogs, and other websites to help you master AdWords and keep up-to-date on online advertising.
It should be noted that Chapter 1 on “Gotchas,” is a chapter that specifically identifies common mistakes made on AdWords that can cost small business owners and marketers a lot of money. In fact, many of the reviews on Amazon are quite thankful about the money saved by implemented these easy yet hard-to-find remedies for pitfalls lurking in the AdWords interface. The book also includes a companion AdWords Toolbook, with many tens of useful tools for effective online advertising.
About JM Internet Group
The JM Internet Group provides SEO, Social Media Marketing, and Google AdWords training and courses for busy marketers and businesspeople. Online search engine optimization training helps explain keywords, page tags, link building strategies and other techniques needed to climb to the top of search engine rankings for Google, Yahoo, and Bing. The teaching methodology is hands on, with live examples and discussions, taught from the convenience of each student’s computer.
JM Internet Group, Media Relations