AdWords Books 2018 – A List of Best Books on Google AdWords

AdWords can be your best friend or your worst enemy. To that end, reading books on Google AdWords is a good way to educate yourself. First, select a book from this list of books on online advertising. Second, read the book. Third, try to implement its recommendations.As part of our own best-selling AdWords book, the AdWords Workbook, we maintain a list of recommended books on Google AdWords. The best way to proceed down the list is to read a book, implement what you buy in terms of the author’s perspective, test that, and then go to the next book on the list. Happy advertising!

Updated: January 10, 2018

A List of the Best Books on Google AdWords for 2018


1. Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes

– Perry Marshall and Mike Rhodes bring us one of the true Bibles on Google AdWords. Finally, there’s a new, updated version (the 5th edition) of this class book. Highly recommended!
Rating: 4 Stars

2. Google Adwords: A Quick Beginners’ Guide to Using Google Adwords

– John Slavio brings us a beginners guide to Google AdWords. In his own words, ‘This e-book aims to help you navigate the sometimes confusing world of Internet marketing, specifically in the Google AdWords space. We will walk you through the benefits of using AdWords, and the types of advertising you can do. We will show you how to set up an account and build a campaign.’
Rating: 3 StarsAdWords Workbook

3. Optimizing AdWords: A Guide to Using, Mastering, and Maximizing Google AdWords

– According to author Paige Miller, ‘Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google’s AdWords search engine marketing applications. It provides a big picture overview of the AdWords system, helping businesses and individuals decide how to advertise products or their clients’ products. Optimizing AdWords was written for those at every rung of the ladder, from Marketing Directors to small business owners to students just starting out in marketing.’
Rating: 3 Stars

4. The Complete Google AdWords and YouTube Advertising Book

– With a strong focus on YouTube and a quirky narration style, this is a fun, informative and a bit chatty book about AdWords. That said, it covers the basics and is written in such a way that you don’t fall asleep.
Rating: 3 Stars

5. Adwords for Digital Marketing Ninjas: A Step-by-Step Beginner’s Guide

– According to author Saurabh Choudhary, ‘The book provides insight into AdWords’ functionality and it’s features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own PPC campaigns. The book has detailed step by step explanation of every feature of Adwords along with screenshots for easy understanding.’
Rating: 3 Stars

6. Google Adwords Secrets Exposed: How You Can Navigate The Complicated World Of Online Marketing And Come Out On Top

– Jeremy Overturf writes, ‘ In these pages you’ll discover: – Why knowing your target market is vital to Adwords – How to discover which items are a good fit and which aren’t – How to track and test ads and why it makes all the difference – Why most people don’t test headlines enough and give up too soon – How to schedule your ads so you’re not spending when you’re not open’
Rating: 3 Stars

7. Essential AdWords: The Quick and Dirty Guide (Including Tricks Google WON’T Tell You)

– Kyle Sulerud brings us, ‘Essential AdWords: The Quick and Dirty Guide is a hard-hitting, no-B.S. guide on how to drastically improve your business using AdWords. There are no bells-and-whistles’
Rating: 3 Stars

8. The Smart Marketer’s Guide to Google Adwords

– Noa Eshed says, ‘The aim of this book is to provide marketers with a detailed and easy to understand explanation on how to create, measure and scale a Google AdWords campaign. We suggest that even if you are working with an agency, you invest a few hours to understanding the basics. On a grand strategic level, this book will help you become a better marketer, focusing on smartly channeling your marketing efforts to platforms where you can track your progress and success.’
Rating: 2 Stars

A Strategy for AdWords Using Books on AdWords (or not)

Ok, before you buy all the AdWords books. Step back for a moment, and think about the big picture. Have you considered alternatives like SEO or social media marketing? What about advertising on Facebook, Twitter, or LinkedIn. These books on AdWords are fantastic, but many of them don’t encourage you to look at your alternatives. Finally, if you’d like to suggest a AdWords book for my 2017 list of the best AdWords books, please just email me your suggestion with a link to Amazon. Thanks!

This entry was posted in Blog and tagged , on by .
Jason McDonald

About Jason McDonald

Jason McDonald is a top-rated San Francisco SEO Consultant. His consulting services include search engine optimization consulting, social media marketing consulting, and Google AdWords consulting. Jason's motto as a consultant is that he doesn't do SEO 'for you' but rather he does SEO 'with you.' That goes as well for his social media marketing consultant activities and Google AdWords consultant services. Besides serving clients in the San Francisco Bay Area, Jason consults with clients in Silicon Valley (San Jose), Oakland and other cities throughout the Bay Area. Beyond the Bay Area, Jason is available as an SEO consultant, Social Media Consultant, and as an expert witness in litigation involving social media marketing, search engine optimization and pay-per-click advertising.