San Jose, California – June 11, 2017. The JM Internet Group, a leader in social media marketing training online, is proud to announce the publication of its June, 2017, update to its popular Social Media Marketing Workbook. The book is a hands-on manual for small business owners and marketers who want to understand social media for business. The newly updated workbook has a new chapter on Instagram marketing as well as a fully revised chapter on LinkedIn for business, after LinkedIn’s major interface update earlier this year.
“Our social media marketing workbook gets more and more popular with each update,” explained Jason McDonald, director of the JM Internet Group. “We are very excited about the new chapter on Instagram, since that was the number one query from readers. LinkedIn’s rather convoluted updates to its interface were also very confusing to many small business owners and marketers, so the update to that chapter is long overdue. ”
To learn more about the book, visit https://www.jm-seo.org/books/social-media-marketing-book/. To purchase it directly on Amazon, visit http://amzn.to/2gFM9gg. It should also be noted that the JM Internet Group maintains a very popular list of the best Social Media Marketing books at https://www.jm-seo.org/2017/01/social-media-marketing-books-2017-list-best-books-social-media-marketers/. The latter has instructions on how to submit a book to the list at the bottom of the web page.
Reasons to Market on Social Media as a Small Business
Here are some reasons why social media marketing is valuable:
- Social media is big. Facebook, the largest social media platform, has nearly two billion users worldwide and climbing; LinkedIn with over 450 million members is “the” network for B2B marketers. Every minute 300 hours of video are uploaded to YouTube, and nearly everyone goes to Yelp or Google+ to check out reviews on local businesses.
- The customers are on social media. Nearly everyone uses Facebook – from teenagers to grandmas, business executives to flight attendants. Most professionals have at least a LinkedIn profile. Everyone reads reviews online, many post pictures to Instagram, etc. Fish where the fish are. By participating in social media, businesses can reach their customers where they “hang out.”
- Social media is zero cost. Facebook, Yelp, Google+, YouTube, Instagram, Pinterest… are, of course, of no charge to use. Users love them because “for nothing” they get access to their friends and family, plus information on brands that they love. And in terms of marketing there is a lot marketers can do to build a brand, spread eWOM (electronic word of mouth), help stay top-of-mind with customers, and even “get shares” or “go viral.” (No cost does not mean easy or no hard work involved!)
- Social Media can reach not only existing but also new customers. Between organic and paid reach on sites like Instagram, Facebook, YouTube or Twitter, a business can not only stay in touch with existing customers, it can also be discovered by new customers. Unlike on search engines like Google (where customers must pro-actively look for a product or service), on social media a business can be discovered as customer No. 1 shares information with customer No 2. It can also be discovered not when a customer is pro-actively searching but when he just happens to be checking his Facebook news feed, or browsing photos on Instagram. Hashtags – the #trendingtopics that occur especially on Instagram and Twitter – are yet another way to reach people who aren’t proactively looking for a product or service.
These reasons and many more are discussed in great detail in this newly updated book on social media marketing for small businesses.
About JM Internet Group
The JM Internet Group provides SEO, Social Media Marketing, and Google AdWords training and courses for busy marketers and businesspeople. Online search engine optimization training helps explain keywords, page tags, link building strategies and other techniques needed to climb to the top of search engine rankings for Google, Yahoo, and Bing. The teaching methodology is hands on, with live examples and discussions, taught from the convenience of each student’s computer.
JM Internet Group, Media Relations