San Jose, California – September 27, 2017. The JM Internet Group, a leader in online internet marketing training, is excited to announce the winner of the 2017-2018 marketing scholarship, Rachel Jacobson. Ms. Jacobson composed the winning essay on the “New Media” and is now attending Drexel University in Philadelphia, Pennsylvania.
“Each year we try to encourage young people to explore the New Media and the New Marketing via this essay and marketing scholarship contest,” explained Jason McDonald, Director of the JM Internet Group. “We were very impressed with Ms. Jacobson’s essay and with the strength of her application; consequently, we awarded the scholarship to her.”
Said Ms. Jacobson: “From the bottom of my heart, I would like to thank the JM Internet Group for awarding me the New Media Scholarship this year. This fall, I plan on studying at Drexel University in the Westphal College of Media Arts and Design, with a concentration in Animation and Visual Effects. My goals include learning the most recent technology used in marketing and entertainment, and how to apply those techniques to the industry at large. I am quite thankful to the JM Internet Group for their support!”
To read the winning essay for the marketing scholarship on the topic of SEO, Social Media Marketing, and paid advertising online visit https://www.jm-seo.org/2017/09/new-media-scholarship-essay-2017/. To learn more about the 2018 marketing scholarship, visit https://www.jm-seo.org/marketing-scholarship/.
EXCERPT FROM THE WINNING ESSAY FOR THE MARKETING SCHOLARSHIP
Here is an excerpt from Ms. Jacobson’s winning essay:
“This pushback against traditional marketing on such a large scale is unprecedented. Before the Internet and social media, the same tactics of paper and post advertising and polling could be used decade after decade, only changing targets every couple years to account for demographics. With such a shift, it also affects how marketing is taught in universities and colleges. How should they adapt to the changing attitudes of consumers towards advertisements and polls on the Internet? I believe that the best way to teach marketing in the current industry is to focus on flexibility and adaptability.”
ABOUT JM INTERNET GROUP
The JM Internet Group provides SEO, Social Media Marketing, and Google AdWords training and courses for busy marketers and businesspeople. Online search engine optimization training helps explain keywords, page tags, link building strategies and other techniques needed to climb to the top of search engine rankings for Google, Yahoo, and Bing. The teaching methodology is hands on, with live examples and discussions, taught from the convenience of each student’s computer. It should be noted that the company maintains important book lists such as its list of the best SEO books at https://www.jm-seo.org/2015/05/best-seo-books/ and the best social media marketing books at https://www.jm-seo.org/2017/01/social-media-marketing-books-2017-list-best-books-social-media-marketers/.
JM Internet Group, Media Relations