San Jose, California – January 10, 2018. The JM Internet Group (https://www.jm-seo.org/), a leader in online digital marketing training, is proud to announce the next in its question-and-answer (Q&A) series on common small business questions about digital marketing. The post is focused on the plain-speaking question of whether Google ads are worth the money. Phrased in more intellectual discourse, the post addresses the question of the possible ROI (Return on Investment) from Google AdWords.
“With our 2018 AdWords Workbook now released, we wanted to focused on the so-called ‘featured snippet’ or ‘answer box’ feature on Google search,” explained Jason McDonald, Director of the JM Internet Group. “Accordingly, we are rolling out short answers on our blog to common questions. In this case we are focusing on the question of the return on investment or ROI from Google AdWords advertising for a small business.”
To view the post answering the question, ‘Are Google Ads Worth the Money?,’ visit https://www.jm-seo.org/2018/01/google-ads-worth-money-yes-adwords-worth-depends/. The post answers the question by focusing on two issues. First, there’s what an advertiser pays Google for the click. This is why it is called “cost per click” advertising. Second, there’s the question of whether not only the clicks but also the actual conversions generated exceed the cost of the clicks. This is where the calculation of ROI comes in.
THE ADWORDS WORKBOOK 2018: A PATH TO ROI FOR SMALL BUSINESS MARKETERS
The JM Internet Group is committed to publishing step-by-step, hands on “workbooks” for small business owners and marketers. The new 2018 AdWords Workbook is an updated explanation of how to use Google AdWords for small business advertising. It uses the so-called “New AdWords Experience” and is very hard-nosed about the return on investment issue. For example, the book explains that savvy small business advertisers focus not on maximizing their clicks from Google but rather on maximizing their conversions, and minimizing the cost per conversion. Indeed, the book advocates an “attract/repel” strategy of writing online ads. The new, short blog post is an entry point for the small business advertiser to begin to dig deeper into the question of return on investment of digital advertising.
The AdWords Workbook is available on Amazon at https://goo.gl/e7uDMm. Those with questions can also reach out to the JM Internet Group to be put on the list for zero cost “review” copies of the book. It should be noted as well that the JM Internet Group publishes a popular list of the best books on Google AdWords at https://www.jm-seo.org/2017/06/adwords-books/.
ABOUT JM INTERNET GROUP
The JM Internet Group provides SEO, Social Media Marketing, and Google AdWords training and courses for busy marketers and businesspeople. Online search engine optimization training helps explain keywords, page tags, link building strategies and other techniques needed to climb to the top of search engine rankings for Google, Yahoo, and Bing. The teaching methodology is hands on, with live examples and discussions, taught from the convenience of each student’s computer. It should be noted that the company maintains important book lists such as its list of the best SEO books at https://www.jm-seo.org/2015/05/best-seo-books/ and the best social media marketing books at https://www.jm-seo.org/2017/01/social-media-marketing-books-2017-list-best-books-social-media-marketers/.
JM Internet Group, Media Relations