San Jose, California – September 4, 2018. The JM Internet Group (https://www.jm-seo.org/), a leader in digital marketing books for small business marketers, is proud to announce that the 2019 edition of The Marketing Book, the company’s latest addition to its offerings in the digital and small business marketing space.The book is available in hard copy, Kindle eBook, and forthcoming audio format. Aiming to help small business owners and marketers rethink their marketing effort, it teaches the think / do / measure method of how to do business promotion. The Marketing Book can be purchased online on Amazon at https://jm-seo.net/thema0e278 or for more information, interested readers can check it out at https://www.jm-seo.org/books/marketing-book/.
“The Marketing Book grew out of questions from my other books on SEO, social media marketing, and AdWords,” explained Jason McDonald, Director of the JM Internet Group. “It aims to ask, and answer, practical questions about small business brand definition, promotion, and digital marketing opportunities.”
SMALL BUSINESS MARKETING STEP BY STEP
Here is background on this release. This book teaches the think / do / measure method of marketing. Each Chapter teaches a marketing task by, first, explaining how to think about the concept, second, giving readers specific to-dos to actually go do it, and third, providing tips on how to measure what’s working (and what’s not) to do it better over time. Throughout the book, the strategy uses the example of Jason’s Cat Boarding Emporium (JCBE), a fictitious business in San Francisco, California, that boards cats for people who are leaving the city on vacation, and also offers cat grooming services as well as cat toys and paraphernalia for purchase online. As the pretend marketing manager of JCBE, readers brainstorm ways to better market the company’s products and services to affluent, busy San Franciscans who want to get out of town and have a place to stash the cat. With the framework of think / do / measure in your head, and with the miracle of the Internet at one’s fingertips, marketers can dive deeper into any marketing task and become a better marketer. “Once you know the question,” the book argues, “one can find the answer.”
ABOUT JM INTERNET GROUP
The JM Internet Group provides SEO, Social Media Marketing, and Google AdWords training and courses for busy marketers and businesspeople. Online search engine optimization training helps explain keywords, page tags, link building strategies and other techniques needed to climb to the top of search engine rankings for Google, Yahoo, and Bing. The teaching methodology is hands on, with live examples and discussions, taught from the convenience of each student’s computer. It should be noted that the company maintains important book lists such as its list of the best SEO books at https://www.jm-seo.org/2015/05/best-seo-books/ and the best social media marketing books at https://www.jm-seo.org/2017/01/social-media-marketing-books-2017-list-best-books-social-media-marketers/.
JM Internet Group, Media Relations