San Jose, California – August 20, 2018. The JM Internet Group (https://www.jm-seo.org/), a leader in books on SEO, Social Media Marketing, and AdWords for small business marketers, is proud to announce the creation of a new word for marketing, “Twaggle.” “Twaggle” is a key concept of the new book by Jason McDonald, The Marketing Book, now available on Amazon in both paperback and Kindle format.“Twaggle emphasizes that marketing isn’t just about thinking, or about doing, but rather about both thinking and doing as well as measuring,” explained Jason McDonald, Director of the JM Internet Group. “The new term is a fun way to get marketers to think simultaneously about thinking, doing, and measuring. It’s used as a key concept in the new 2019 edition of The Marketing Book.”
To view the post on the meaning of twaggle, visit https://www.jm-seo.org/2018/08/twaggle/. Here’s a a definition:
“Twaggle is a new word based on “toggle” (to move between activities) and action (to take action, to do something). Twaggle means that marketers have to have the “concept” in their head (such as knowing their brand identity) while simultaneously going out into the “real world” (such as talking with a customer face-to-face and explaining the company’s brand to him). Twaggle means theory and practice, practice and theory, concept and action, thinking and doing, doing and thinking, measuring and learning… all at the same time. So throughout the book, Dr. McDonald encourages readers to “twaggle,” to take what they’ve learned and go do it, and then measure what they’re doing that’s working (and what’s not) and revise their ideas.”
A NEW BOOK ON MARKETING: THE MARKETING BOOK 2019
The Marketing Book, now out in both paperback and Kindle and available on Amazon, is a new book on marketing by author, Jason McDonald. It’s a book about better thinking, better doing, and better measuring when it comes to marketing a business. The book teaches the think / do / measure method of marketing. Each Chapter teaches a marketing task by, first, explaining how to think about the concept, second, giving readers specific to-dos to actually go do it, and third, providing tips on how to measure what’s working (and what’s not) to do it better over time. The book has four key sections and includes a practical marketing plan template. Section 1 focuses on defining what a business sells, that people actually want. Its to-do is to write a Business Value Proposition (BVP). Section II focuses on branding and brand-building, with the key concepts of brand identity, branding, and brand equity. The third Section then moves on to making a business easy-to-find by focusing on the five discovery paths – search, review / recommend / trust, eWOM / share influences, interrupt / advertise, and browse. Section IV focuses on content marketing, including a lively discussion of how to use logical fallacies in persuasive marketing. Section V concludes the book with key Chapters on ways to market a company, ranging from SEO to Social Media Marketing to remarketing to email as well as personal selling and traditional media.
ABOUT JM INTERNET GROUP
The JM Internet Group provides SEO, Social Media Marketing, and Google AdWords training and courses for busy marketers and businesspeople. Online search engine optimization training helps explain keywords, page tags, link building strategies and other techniques needed to climb to the top of search engine rankings for Google, Yahoo, and Bing. The teaching methodology is hands on, with live examples and discussions, taught from the convenience of each student’s computer. It should be noted that the company maintains important book lists such as its list of the best SEO books at https://www.jm-seo.org/2015/05/best-seo-books/ and the best social media marketing books at https://www.jm-seo.org/2017/01/social-media-marketing-books-2017-list-best-books-social-media-marketers/.
JM Internet Group, Media Relations